Strategies to increase downloads of COVID-19 exposure notification apps: A discrete choice experiment.

Exposure notification apps have been developed to assist in notifying individuals of recent exposures to SARS-CoV-2. However, in several countries, such apps have had limited uptake. We assessed whether strategies to increase downloads of exposure notification apps should emphasize improving the acc...

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Autores principales: Jemima A Frimpong, Stéphane Helleringer
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Lenguaje:EN
Publicado: Public Library of Science (PLoS) 2021
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Acceso en línea:https://doaj.org/article/5a5c3de915744d3895d4a1899f34bcc2
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spelling oai:doaj.org-article:5a5c3de915744d3895d4a1899f34bcc22021-12-02T20:07:45ZStrategies to increase downloads of COVID-19 exposure notification apps: A discrete choice experiment.1932-620310.1371/journal.pone.0258945https://doaj.org/article/5a5c3de915744d3895d4a1899f34bcc22021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0258945https://doaj.org/toc/1932-6203Exposure notification apps have been developed to assist in notifying individuals of recent exposures to SARS-CoV-2. However, in several countries, such apps have had limited uptake. We assessed whether strategies to increase downloads of exposure notification apps should emphasize improving the accuracy of the apps in recording contacts and exposures, strengthening privacy protections and/or offering financial incentives to potential users. In a discrete choice experiment with potential app users in the US, financial incentives were more than twice as important in decision-making about app downloads, than privacy protections, and app accuracy. The probability that a potential user would download an exposure notification app increased by 40% when offered a $100 reward to download (relative to a reference scenario in which the app is free). Financial incentives might help exposure notification apps reach uptake levels that improve the effectiveness of contact tracing programs and ultimately enhance efforts to control SARS-CoV-2. Rapid, pragmatic trials of financial incentives for app downloads in real-life settings are warranted.Jemima A FrimpongStéphane HelleringerPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 11, p e0258945 (2021)
institution DOAJ
collection DOAJ
language EN
topic Medicine
R
Science
Q
spellingShingle Medicine
R
Science
Q
Jemima A Frimpong
Stéphane Helleringer
Strategies to increase downloads of COVID-19 exposure notification apps: A discrete choice experiment.
description Exposure notification apps have been developed to assist in notifying individuals of recent exposures to SARS-CoV-2. However, in several countries, such apps have had limited uptake. We assessed whether strategies to increase downloads of exposure notification apps should emphasize improving the accuracy of the apps in recording contacts and exposures, strengthening privacy protections and/or offering financial incentives to potential users. In a discrete choice experiment with potential app users in the US, financial incentives were more than twice as important in decision-making about app downloads, than privacy protections, and app accuracy. The probability that a potential user would download an exposure notification app increased by 40% when offered a $100 reward to download (relative to a reference scenario in which the app is free). Financial incentives might help exposure notification apps reach uptake levels that improve the effectiveness of contact tracing programs and ultimately enhance efforts to control SARS-CoV-2. Rapid, pragmatic trials of financial incentives for app downloads in real-life settings are warranted.
format article
author Jemima A Frimpong
Stéphane Helleringer
author_facet Jemima A Frimpong
Stéphane Helleringer
author_sort Jemima A Frimpong
title Strategies to increase downloads of COVID-19 exposure notification apps: A discrete choice experiment.
title_short Strategies to increase downloads of COVID-19 exposure notification apps: A discrete choice experiment.
title_full Strategies to increase downloads of COVID-19 exposure notification apps: A discrete choice experiment.
title_fullStr Strategies to increase downloads of COVID-19 exposure notification apps: A discrete choice experiment.
title_full_unstemmed Strategies to increase downloads of COVID-19 exposure notification apps: A discrete choice experiment.
title_sort strategies to increase downloads of covid-19 exposure notification apps: a discrete choice experiment.
publisher Public Library of Science (PLoS)
publishDate 2021
url https://doaj.org/article/5a5c3de915744d3895d4a1899f34bcc2
work_keys_str_mv AT jemimaafrimpong strategiestoincreasedownloadsofcovid19exposurenotificationappsadiscretechoiceexperiment
AT stephanehelleringer strategiestoincreasedownloadsofcovid19exposurenotificationappsadiscretechoiceexperiment
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