Researching the Importance of Atmosphere Parameters in the Medical Institution for Younger Audience

In order to attract the attention of customers and build their loyalty the trade enterprise should stand out at the background of others. One factor promoting attainment of this goal is the shop atmosphere. This category is essential for the service sector. The idea of atmosphere is also topical for...

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Autores principales:	A. B. Tsvetkova, B. V. Musatov, L. A. Danchenok, Zh. B. Musatova
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2018
Materias:	atmosphere of the medical institution decoration of the medical institution design colour lighting background music smells Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/5a6d5dad2e714875958b1c2a720071ba
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spelling	oai:doaj.org-article:5a6d5dad2e714875958b1c2a720071ba2021-11-15T05:20:47ZResearching the Importance of Atmosphere Parameters in the Medical Institution for Younger Audience2413-28292587-925110.21686/2413-2829-2018-4-142-151https://doaj.org/article/5a6d5dad2e714875958b1c2a720071ba2018-07-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/539https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251In order to attract the attention of customers and build their loyalty the trade enterprise should stand out at the background of others. One factor promoting attainment of this goal is the shop atmosphere. This category is essential for the service sector. The idea of atmosphere is also topical for medical institutions as enterprises of the service sector. What are its components in the field of public health and how can they be used? Can the atmosphere of the medical institution influence patients’ mood? You can find answers to these questions in this article. Analysis of the degree of this problem development in Russian and overseas publications allow us to speak about insufficient attention to its marketing component. In overseas literature the atmosphere of medical institutions is discussed only from the point of view of its therapeutic effect for patients and medical personnel, while Russian publications have not considered this issue. The list of atmosphere parameters consists of well-known elements. Traditionally it is investigated in the field of retail trade, as it makes possible to create and strengthen communication with clients in places of goods selling, to increase sales of the product range and profit. Is the list of parameters the same in medical institution? This question is still topical. The authors identify important parameters of the atmosphere in the medical institution influencing the younger generation – customers of medical services.A. B. TsvetkovaB. V. MusatovL. A. DanchenokZh. B. MusatovaPlekhanov Russian University of Economicsarticleatmosphere of the medical institutiondecoration of the medical institutiondesigncolourlightingbackground musicsmellsEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 4, Pp 142-151 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	atmosphere of the medical institution decoration of the medical institution design colour lighting background music smells Economics as a science HB71-74
spellingShingle	atmosphere of the medical institution decoration of the medical institution design colour lighting background music smells Economics as a science HB71-74 A. B. Tsvetkova B. V. Musatov L. A. Danchenok Zh. B. Musatova Researching the Importance of Atmosphere Parameters in the Medical Institution for Younger Audience
description	In order to attract the attention of customers and build their loyalty the trade enterprise should stand out at the background of others. One factor promoting attainment of this goal is the shop atmosphere. This category is essential for the service sector. The idea of atmosphere is also topical for medical institutions as enterprises of the service sector. What are its components in the field of public health and how can they be used? Can the atmosphere of the medical institution influence patients’ mood? You can find answers to these questions in this article. Analysis of the degree of this problem development in Russian and overseas publications allow us to speak about insufficient attention to its marketing component. In overseas literature the atmosphere of medical institutions is discussed only from the point of view of its therapeutic effect for patients and medical personnel, while Russian publications have not considered this issue. The list of atmosphere parameters consists of well-known elements. Traditionally it is investigated in the field of retail trade, as it makes possible to create and strengthen communication with clients in places of goods selling, to increase sales of the product range and profit. Is the list of parameters the same in medical institution? This question is still topical. The authors identify important parameters of the atmosphere in the medical institution influencing the younger generation – customers of medical services.
format	article
author	A. B. Tsvetkova B. V. Musatov L. A. Danchenok Zh. B. Musatova
author_facet	A. B. Tsvetkova B. V. Musatov L. A. Danchenok Zh. B. Musatova
author_sort	A. B. Tsvetkova
title	Researching the Importance of Atmosphere Parameters in the Medical Institution for Younger Audience
title_short	Researching the Importance of Atmosphere Parameters in the Medical Institution for Younger Audience
title_full	Researching the Importance of Atmosphere Parameters in the Medical Institution for Younger Audience
title_fullStr	Researching the Importance of Atmosphere Parameters in the Medical Institution for Younger Audience
title_full_unstemmed	Researching the Importance of Atmosphere Parameters in the Medical Institution for Younger Audience
title_sort	researching the importance of atmosphere parameters in the medical institution for younger audience
publisher	Plekhanov Russian University of Economics
publishDate	2018
url	https://doaj.org/article/5a6d5dad2e714875958b1c2a720071ba
work_keys_str_mv	AT abtsvetkova researchingtheimportanceofatmosphereparametersinthemedicalinstitutionforyoungeraudience AT bvmusatov researchingtheimportanceofatmosphereparametersinthemedicalinstitutionforyoungeraudience AT ladanchenok researchingtheimportanceofatmosphereparametersinthemedicalinstitutionforyoungeraudience AT zhbmusatova researchingtheimportanceofatmosphereparametersinthemedicalinstitutionforyoungeraudience
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Researching the Importance of Atmosphere Parameters in the Medical Institution for Younger Audience

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