Decision Making Models on the Market of Cloud Services

Introduction. Optimization can be applied in developing profitability management tools for a cloud service broker working according to a certain business model. On behalf of the managing telecommunications holding company (telecommunications operator), this broker integrates, aggregates and configur...

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Autores principales: Vasyl Gorbachuk, Maksym Dunaievskyi, Seit-Bekir Suleimanov, Lyudmyla Batih, Denys Symonov
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Publicado: V.M. Glushkov Institute of Cybernetics 2021
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Acceso en línea:https://doaj.org/article/5ab888f09e67463c8638452ebd45dc9c
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spelling oai:doaj.org-article:5ab888f09e67463c8638452ebd45dc9c2021-11-08T19:44:54ZDecision Making Models on the Market of Cloud Services2707-45012707-451X10.34229/2707-451X.21.3.5https://doaj.org/article/5ab888f09e67463c8638452ebd45dc9c2021-09-01T00:00:00Zhttp://cctech.org.ua/13-vertikalnoe-menyu-en/278-abstract-21-3-5-artehttps://doaj.org/toc/2707-4501https://doaj.org/toc/2707-451XIntroduction. Optimization can be applied in developing profitability management tools for a cloud service broker working according to a certain business model. On behalf of the managing telecommunications holding company (telecommunications operator), this broker integrates, aggregates and configures software and data storage services of third-party Internet software vendors. Such a broker receives only fixed commissions from this company, based on the subscription fee, but does not pay royalties to an Internet software vendor and does not receive payments from the sale of service packages. The purpose. The cloud broker faces the problem of limited human resources required to carry out the relevant legal, technical and economic activities. In addition, the broker faces the problem of uncertainty in sales, service prices, the share of resource use, or the risk of losing operational and financial goals. Results. To run a broker?s business efficiently, one needs to find services and their bundles that increase profitability and reduce financial risk by solving certain optimization problems. Information on such services is needed to support negotiations on fixed and variable commissions, as well as to prioritize services and their packages to be provided. Thus, for the cloud services broker, both profitability management tools and services portfolio development tools are useful. In general, a cloud service broker is an organization that negotiates the relationships between cloud service clients and Internet software vendors. Cloud broker can be created on the basis of different business models regarding the type of service (platform, infrastructure, software), type of clients (enterprise, household), functions performed (identity management, accounting, billing, location, etc.), the degree of rebranding, measures of aggregation of services and other criteria. Conclusions. Different cloud brokers have different attitudes to choice of important solutions for their businesses. Solutions can relate to pricing, capacity planning and utilization in combination with service quality, security, scalability and other issues.Vasyl GorbachukMaksym DunaievskyiSeit-Bekir SuleimanovLyudmyla BatihDenys SymonovV.M. Glushkov Institute of Cyberneticsarticleoptimizationportfoliouncertaintyboolean variablesrevenue generationCyberneticsQ300-390ENRUUKКібернетика та комп'ютерні технології, Iss 3, Pp 53-64 (2021)
institution DOAJ
collection DOAJ
language EN
RU
UK
topic optimization
portfolio
uncertainty
boolean variables
revenue generation
Cybernetics
Q300-390
spellingShingle optimization
portfolio
uncertainty
boolean variables
revenue generation
Cybernetics
Q300-390
Vasyl Gorbachuk
Maksym Dunaievskyi
Seit-Bekir Suleimanov
Lyudmyla Batih
Denys Symonov
Decision Making Models on the Market of Cloud Services
description Introduction. Optimization can be applied in developing profitability management tools for a cloud service broker working according to a certain business model. On behalf of the managing telecommunications holding company (telecommunications operator), this broker integrates, aggregates and configures software and data storage services of third-party Internet software vendors. Such a broker receives only fixed commissions from this company, based on the subscription fee, but does not pay royalties to an Internet software vendor and does not receive payments from the sale of service packages. The purpose. The cloud broker faces the problem of limited human resources required to carry out the relevant legal, technical and economic activities. In addition, the broker faces the problem of uncertainty in sales, service prices, the share of resource use, or the risk of losing operational and financial goals. Results. To run a broker?s business efficiently, one needs to find services and their bundles that increase profitability and reduce financial risk by solving certain optimization problems. Information on such services is needed to support negotiations on fixed and variable commissions, as well as to prioritize services and their packages to be provided. Thus, for the cloud services broker, both profitability management tools and services portfolio development tools are useful. In general, a cloud service broker is an organization that negotiates the relationships between cloud service clients and Internet software vendors. Cloud broker can be created on the basis of different business models regarding the type of service (platform, infrastructure, software), type of clients (enterprise, household), functions performed (identity management, accounting, billing, location, etc.), the degree of rebranding, measures of aggregation of services and other criteria. Conclusions. Different cloud brokers have different attitudes to choice of important solutions for their businesses. Solutions can relate to pricing, capacity planning and utilization in combination with service quality, security, scalability and other issues.
format article
author Vasyl Gorbachuk
Maksym Dunaievskyi
Seit-Bekir Suleimanov
Lyudmyla Batih
Denys Symonov
author_facet Vasyl Gorbachuk
Maksym Dunaievskyi
Seit-Bekir Suleimanov
Lyudmyla Batih
Denys Symonov
author_sort Vasyl Gorbachuk
title Decision Making Models on the Market of Cloud Services
title_short Decision Making Models on the Market of Cloud Services
title_full Decision Making Models on the Market of Cloud Services
title_fullStr Decision Making Models on the Market of Cloud Services
title_full_unstemmed Decision Making Models on the Market of Cloud Services
title_sort decision making models on the market of cloud services
publisher V.M. Glushkov Institute of Cybernetics
publishDate 2021
url https://doaj.org/article/5ab888f09e67463c8638452ebd45dc9c
work_keys_str_mv AT vasylgorbachuk decisionmakingmodelsonthemarketofcloudservices
AT maksymdunaievskyi decisionmakingmodelsonthemarketofcloudservices
AT seitbekirsuleimanov decisionmakingmodelsonthemarketofcloudservices
AT lyudmylabatih decisionmakingmodelsonthemarketofcloudservices
AT denyssymonov decisionmakingmodelsonthemarketofcloudservices
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