A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY

The method for designing a cross-selling strategy for paid medical services based on services consumption analysis and simulated protability level in the context of clusters and patient proles has been developed. The proposed method allows to increase the e-ciency of health care organizations in...

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Autor principal:	S. Tsyganov
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2018
Materias:	cross-selling patient relationship management paid medical services health care organization health care information system Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/5abccefd084840cbadc014eccba9eefc
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spelling	oai:doaj.org-article:5abccefd084840cbadc014eccba9eefc2021-12-03T07:43:26ZA METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY1816-42772686-841510.26425/1816-4277-2018-9-59-64https://doaj.org/article/5abccefd084840cbadc014eccba9eefc2018-09-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1139https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The method for designing a cross-selling strategy for paid medical services based on services consumption analysis and simulated protability level in the context of clusters and patient proles has been developed. The proposed method allows to increase the e-ciency of health care organizations in conditions of transformation of the nancing mod-el and increasing competition in the market of paid medical services. This method allows to stimulate sales and manage the protability of paid medical services, as well as to reduce the manual labor of employees of planning and economic departments to create cross-sell-ing strategies for the use of free labor and medical equipment.S. TsyganovPublishing House of the State University of Managementarticlecross-sellingpatient relationship managementpaid medical serviceshealth care organizationhealth care information systemSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 9, Pp 59-64 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	cross-selling patient relationship management paid medical services health care organization health care information system Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	cross-selling patient relationship management paid medical services health care organization health care information system Sociology (General) HM401-1281 Economics as a science HB71-74 S. Tsyganov A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY
description	The method for designing a cross-selling strategy for paid medical services based on services consumption analysis and simulated protability level in the context of clusters and patient proles has been developed. The proposed method allows to increase the e-ciency of health care organizations in conditions of transformation of the nancing mod-el and increasing competition in the market of paid medical services. This method allows to stimulate sales and manage the protability of paid medical services, as well as to reduce the manual labor of employees of planning and economic departments to create cross-sell-ing strategies for the use of free labor and medical equipment.
format	article
author	S. Tsyganov
author_facet	S. Tsyganov
author_sort	S. Tsyganov
title	A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY
title_short	A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY
title_full	A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY
title_fullStr	A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY
title_full_unstemmed	A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY
title_sort	method for designing a cross-selling strategy for paid medical services based on intellectual patient relationship management technology
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/5abccefd084840cbadc014eccba9eefc
work_keys_str_mv	AT stsyganov amethodfordesigningacrosssellingstrategyforpaidmedicalservicesbasedonintellectualpatientrelationshipmanagementtechnology AT stsyganov methodfordesigningacrosssellingstrategyforpaidmedicalservicesbasedonintellectualpatientrelationshipmanagementtechnology
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A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY

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