A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY
The method for designing a cross-selling strategy for paid medical services based on services consumption analysis and simulated protability level in the context of clusters and patient proles has been developed. The proposed method allows to increase the e-ciency of health care organizations in...
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| Formato: | article |
| Lenguaje: | RU |
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Publishing House of the State University of Management
2018
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| Acceso en línea: | https://doaj.org/article/5abccefd084840cbadc014eccba9eefc |
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