Inovação no Setor de Serviços em São Caetano do Sul (SP): Mensuração e Oportunidades de Desenvolvimento Local
This study aims to measure the innovation degree and verify influencing factors on innovation of 164 micro and small enterprises in services sector in São Caetano do Sul, in city of the Metropolitan Region of São Paulo. Binary Logistic Regression was used to support the quantitative analysis. It w...
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| Autores principales: | , , , , |
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| Formato: | article |
| Lenguaje: | PT |
| Publicado: |
Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2015
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/5b3ccf9fee2e49d68b5632c6ffd41637 |
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| Sumario: | This study aims to measure the innovation degree and verify influencing factors on innovation of
164 micro and small enterprises in services sector in São Caetano do Sul, in city of the Metropolitan
Region of São Paulo. Binary Logistic Regression was used to support the quantitative analysis. It was
found that the degree of innovation was 0.109, with 34.9% of companies surveyed with no evidence
of innovation. Four factors are most relevant to the classification of micro and small companies as
innovative: search suppliers; use of formal credit source; training and payment policy and employee
benefits. The greater the intensity of the practice of procedures and behavior illustrated by the above
factors, the greater the likelihood the company integrate the innovative group. The results obtained
pointed out thatinnovation is not a priority element in the agenda of entrepreneurs, which can be
seen on the fact of most the searched companies did not adopt practices that could characterize
them as innovative. |
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