STRATEGY OF FORMATION OF THE BRAND OF UNIVERSITY IN MODERN EDUCATIONAL SPACE

The complex of tools is presented in article for formation of a brand of university which will distinguish him from analogs in the market and will provide effective advance of higher education institution in modern educational space. Relevance of research is caused by sharply increased demand for ed...

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Autor principal:	A. S. Karikova
Formato:	article
Lenguaje:	RU
Publicado:	Real Economics Publishing House 2021
Materias:	the brand of the higher education organization marketing of educational services educational services instruments of branding Risk in industry. Risk management HD61
Acceso en línea:	https://doaj.org/article/5b9ccca0a07a4b698ad6fd050245447a
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spelling	oai:doaj.org-article:5b9ccca0a07a4b698ad6fd050245447a2021-11-19T10:42:01ZSTRATEGY OF FORMATION OF THE BRAND OF UNIVERSITY IN MODERN EDUCATIONAL SPACE2618-947X2618-998410.17747/2618-947X-927https://doaj.org/article/5b9ccca0a07a4b698ad6fd050245447a2021-05-01T00:00:00Zhttps://www.jsdrm.ru/jour/article/view/927https://doaj.org/toc/2618-947Xhttps://doaj.org/toc/2618-9984The complex of tools is presented in article for formation of a brand of university which will distinguish him from analogs in the market and will provide effective advance of higher education institution in modern educational space. Relevance of research is caused by sharply increased demand for educational services in the market of the higher education. The competition has become aggravated so that universities are compelled to apply more actively everything marketing to adapt for market conditions. Former tools becomes not enough in this connection to the forefront there is a creation and maintenance of an attractive and memorable brand of higher education institution. In article the role and a university place in modern educational space are described. During research specific features of branding and communications in the sphere of educational services, and also the key factors influencing formation and development of a brand of university have been marked out. Based on the allocated factors, ways of improvement of instruments of formation of a brand of the university, providing effective advance of higher education institution and its competitiveness have been offered.A. S. KarikovaReal Economics Publishing House articlethe brand of the higher education organizationmarketing of educational serviceseducational servicesinstruments of brandingRisk in industry. Risk managementHD61RU Strategičeskie Rešeniâ i Risk-Menedžment, Vol 11, Iss 4, Pp 420-429 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	the brand of the higher education organization marketing of educational services educational services instruments of branding Risk in industry. Risk management HD61
spellingShingle	the brand of the higher education organization marketing of educational services educational services instruments of branding Risk in industry. Risk management HD61 A. S. Karikova STRATEGY OF FORMATION OF THE BRAND OF UNIVERSITY IN MODERN EDUCATIONAL SPACE
description	The complex of tools is presented in article for formation of a brand of university which will distinguish him from analogs in the market and will provide effective advance of higher education institution in modern educational space. Relevance of research is caused by sharply increased demand for educational services in the market of the higher education. The competition has become aggravated so that universities are compelled to apply more actively everything marketing to adapt for market conditions. Former tools becomes not enough in this connection to the forefront there is a creation and maintenance of an attractive and memorable brand of higher education institution. In article the role and a university place in modern educational space are described. During research specific features of branding and communications in the sphere of educational services, and also the key factors influencing formation and development of a brand of university have been marked out. Based on the allocated factors, ways of improvement of instruments of formation of a brand of the university, providing effective advance of higher education institution and its competitiveness have been offered.
format	article
author	A. S. Karikova
author_facet	A. S. Karikova
author_sort	A. S. Karikova
title	STRATEGY OF FORMATION OF THE BRAND OF UNIVERSITY IN MODERN EDUCATIONAL SPACE
title_short	STRATEGY OF FORMATION OF THE BRAND OF UNIVERSITY IN MODERN EDUCATIONAL SPACE
title_full	STRATEGY OF FORMATION OF THE BRAND OF UNIVERSITY IN MODERN EDUCATIONAL SPACE
title_fullStr	STRATEGY OF FORMATION OF THE BRAND OF UNIVERSITY IN MODERN EDUCATIONAL SPACE
title_full_unstemmed	STRATEGY OF FORMATION OF THE BRAND OF UNIVERSITY IN MODERN EDUCATIONAL SPACE
title_sort	strategy of formation of the brand of university in modern educational space
publisher	Real Economics Publishing House
publishDate	2021
url	https://doaj.org/article/5b9ccca0a07a4b698ad6fd050245447a
work_keys_str_mv	AT askarikova strategyofformationofthebrandofuniversityinmoderneducationalspace
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STRATEGY OF FORMATION OF THE BRAND OF UNIVERSITY IN MODERN EDUCATIONAL SPACE

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