Una pandilla de truhanes y un cándido público: el negocio de los espectáculos teatrales, Buenos Aires, 1920

During the 1920s, theatrical performance was at its peak in Buenos Aires: almost 40 theaters on Corrientes street and its neighbourhoods displayed short plays of different kinds. Audience was huge: average sales reached around 8 million tickets per year. Daily press and weekly magazines commented, c...

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Autor principal:	Carolina González Velasco
Formato:	article
Lenguaje:	EN FR PT
Publicado:	Centre de Recherches sur les Mondes Américains 2010
Materias:	Buenos Aires consume market theatrical entrepreneurs Theatrical performance Anthropology GN1-890 Latin America. Spanish America F1201-3799
Acceso en línea:	https://doaj.org/article/5bad7aaf877c433e84590111ba9298e8
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id	oai:doaj.org-article:5bad7aaf877c433e84590111ba9298e8
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spelling	oai:doaj.org-article:5bad7aaf877c433e84590111ba9298e82021-12-02T10:39:43ZUna pandilla de truhanes y un cándido público: el negocio de los espectáculos teatrales, Buenos Aires, 19201626-025210.4000/nuevomundo.60069https://doaj.org/article/5bad7aaf877c433e84590111ba9298e82010-11-01T00:00:00Zhttp://journals.openedition.org/nuevomundo/60069https://doaj.org/toc/1626-0252During the 1920s, theatrical performance was at its peak in Buenos Aires: almost 40 theaters on Corrientes street and its neighbourhoods displayed short plays of different kinds. Audience was huge: average sales reached around 8 million tickets per year. Daily press and weekly magazines commented, criticized, and publicized plays. Such theatrical performances took place in a profoundly changing society. In particular, this was a time when a mass consumer market was constituted. Both contemporary critics and historians of theatre denounced the commercial feature of the porteño theatre during the 1920s. This article proposes to look at the theatrical business in relation to the constitution of a consumer market for performance arts in the context of Buenos Aires of the 1920s. In order to do that, it engages in dialogue with recent scholarship on the evolution of consumption in Argentina and focuses on the strategies developed by theatrical entrepreneurs to succeed in a competitive setting and to attract the attention of mass audiences.Carolina González VelascoCentre de Recherches sur les Mondes AméricainsarticleBuenos Airesconsumemarkettheatrical entrepreneursTheatrical performanceAnthropologyGN1-890Latin America. Spanish AmericaF1201-3799ENFRPTNuevo mundo - Mundos Nuevos (2010)
institution	DOAJ
collection	DOAJ
language	EN FR PT
topic	Buenos Aires consume market theatrical entrepreneurs Theatrical performance Anthropology GN1-890 Latin America. Spanish America F1201-3799
spellingShingle	Buenos Aires consume market theatrical entrepreneurs Theatrical performance Anthropology GN1-890 Latin America. Spanish America F1201-3799 Carolina González Velasco Una pandilla de truhanes y un cándido público: el negocio de los espectáculos teatrales, Buenos Aires, 1920
description	During the 1920s, theatrical performance was at its peak in Buenos Aires: almost 40 theaters on Corrientes street and its neighbourhoods displayed short plays of different kinds. Audience was huge: average sales reached around 8 million tickets per year. Daily press and weekly magazines commented, criticized, and publicized plays. Such theatrical performances took place in a profoundly changing society. In particular, this was a time when a mass consumer market was constituted. Both contemporary critics and historians of theatre denounced the commercial feature of the porteño theatre during the 1920s. This article proposes to look at the theatrical business in relation to the constitution of a consumer market for performance arts in the context of Buenos Aires of the 1920s. In order to do that, it engages in dialogue with recent scholarship on the evolution of consumption in Argentina and focuses on the strategies developed by theatrical entrepreneurs to succeed in a competitive setting and to attract the attention of mass audiences.
format	article
author	Carolina González Velasco
author_facet	Carolina González Velasco
author_sort	Carolina González Velasco
title	Una pandilla de truhanes y un cándido público: el negocio de los espectáculos teatrales, Buenos Aires, 1920
title_short	Una pandilla de truhanes y un cándido público: el negocio de los espectáculos teatrales, Buenos Aires, 1920
title_full	Una pandilla de truhanes y un cándido público: el negocio de los espectáculos teatrales, Buenos Aires, 1920
title_fullStr	Una pandilla de truhanes y un cándido público: el negocio de los espectáculos teatrales, Buenos Aires, 1920
title_full_unstemmed	Una pandilla de truhanes y un cándido público: el negocio de los espectáculos teatrales, Buenos Aires, 1920
title_sort	una pandilla de truhanes y un cándido público: el negocio de los espectáculos teatrales, buenos aires, 1920
publisher	Centre de Recherches sur les Mondes Américains
publishDate	2010
url	https://doaj.org/article/5bad7aaf877c433e84590111ba9298e8
work_keys_str_mv	AT carolinagonzalezvelasco unapandilladetruhanesyuncandidopublicoelnegociodelosespectaculosteatralesbuenosaires1920
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Una pandilla de truhanes y un cándido público: el negocio de los espectáculos teatrales, Buenos Aires, 1920

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