Who buys organic food? Understanding different types of consumers

Globally, concerns regarding consumers’ food quality and safety have increased. There is an increase in the search of alternative healthy and safe food that also enhances immunity. Organic food eliminates most of the concerns that consumers have. Market experts expect the Indian domestic organic foo...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Gunjan Gumber, Jyoti Rana
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	organic food consumer behaviour attitude market segmentation Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/5c76152c86014be5ad66710915dfcf92
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:5c76152c86014be5ad66710915dfcf92
record_format	dspace
spelling	oai:doaj.org-article:5c76152c86014be5ad66710915dfcf922021-12-02T17:43:42ZWho buys organic food? Understanding different types of consumers2331-197510.1080/23311975.2021.1935084https://doaj.org/article/5c76152c86014be5ad66710915dfcf922021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1935084https://doaj.org/toc/2331-1975Globally, concerns regarding consumers’ food quality and safety have increased. There is an increase in the search of alternative healthy and safe food that also enhances immunity. Organic food eliminates most of the concerns that consumers have. Market experts expect the Indian domestic organic food market to grow rapidly in the coming years. This study aims to understand the characteristics, attitudes, and buying patterns of different types of consumers so that producers, sellers, and the government can design appropriate marketing strategies. To study the attitude of consumers, the Multi-attribute Model was used. A survey was conducted in Delhi-NCR, and data was obtained from 556 consumers. Through Exploratory Factor Analysis, six factors were derived: health, humanity, and environment; obstacles in buying; trust and confidence; fundamental knowledge; tradition and culture; and social acceptance and status. Based on these factors, and with cluster analysis, consumers were classified into five segments: incognizant consumers, unconcerned consumers, critical consumers, conservative consumers, and congruent consumers.Gunjan GumberJyoti RanaTaylor & Francis Grouparticleorganic foodconsumer behaviourattitudemarket segmentationBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	organic food consumer behaviour attitude market segmentation Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	organic food consumer behaviour attitude market segmentation Business HF5001-6182 Management. Industrial management HD28-70 Gunjan Gumber Jyoti Rana Who buys organic food? Understanding different types of consumers
description	Globally, concerns regarding consumers’ food quality and safety have increased. There is an increase in the search of alternative healthy and safe food that also enhances immunity. Organic food eliminates most of the concerns that consumers have. Market experts expect the Indian domestic organic food market to grow rapidly in the coming years. This study aims to understand the characteristics, attitudes, and buying patterns of different types of consumers so that producers, sellers, and the government can design appropriate marketing strategies. To study the attitude of consumers, the Multi-attribute Model was used. A survey was conducted in Delhi-NCR, and data was obtained from 556 consumers. Through Exploratory Factor Analysis, six factors were derived: health, humanity, and environment; obstacles in buying; trust and confidence; fundamental knowledge; tradition and culture; and social acceptance and status. Based on these factors, and with cluster analysis, consumers were classified into five segments: incognizant consumers, unconcerned consumers, critical consumers, conservative consumers, and congruent consumers.
format	article
author	Gunjan Gumber Jyoti Rana
author_facet	Gunjan Gumber Jyoti Rana
author_sort	Gunjan Gumber
title	Who buys organic food? Understanding different types of consumers
title_short	Who buys organic food? Understanding different types of consumers
title_full	Who buys organic food? Understanding different types of consumers
title_fullStr	Who buys organic food? Understanding different types of consumers
title_full_unstemmed	Who buys organic food? Understanding different types of consumers
title_sort	who buys organic food? understanding different types of consumers
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/5c76152c86014be5ad66710915dfcf92
work_keys_str_mv	AT gunjangumber whobuysorganicfoodunderstandingdifferenttypesofconsumers AT jyotirana whobuysorganicfoodunderstandingdifferenttypesofconsumers
_version_	1718379646251171840

Who buys organic food? Understanding different types of consumers

Ejemplares similares