Analyzing the Current State of Ukrainian Restaurant Business and Prospects for Development in the Context of the COVID-19 Pandemic

The article is aimed at analyzing the current state of the restaurant economy of Ukraine and determining prospects for its development in the context of the COVID-19 pandemic. This study analyzes the impact of the COVID-19 pandemic on the quantitative composition of the national restaurant services...

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Autores principales:	Kuchechuk Larysa V., Podlepina Polina O.
Formato:	article
Lenguaje:	EN RU UK
Publicado:	Research Centre of Industrial Problems of Development of NAS of Ukraine 2021
Materias:	restaurant services market covid-19 pandemic restaurant economy of ukraine online advertising Business HF5001-6182
Acceso en línea:	https://doaj.org/article/5cc49c97a2484fc89ee83c1348d0269e
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spelling	oai:doaj.org-article:5cc49c97a2484fc89ee83c1348d0269e2021-11-04T09:08:32ZAnalyzing the Current State of Ukrainian Restaurant Business and Prospects for Development in the Context of the COVID-19 Pandemic10.32983/2222-4459-2021-9-139-1442222-44592311-116Xhttps://doaj.org/article/5cc49c97a2484fc89ee83c1348d0269e2021-09-01T00:00:00Zhttps://www.business-inform.net/export_pdf/business-inform-2021-9_0-pages-139_144.pdfhttps://doaj.org/toc/2222-4459https://doaj.org/toc/2311-116XThe article is aimed at analyzing the current state of the restaurant economy of Ukraine and determining prospects for its development in the context of the COVID-19 pandemic. This study analyzes the impact of the COVID-19 pandemic on the quantitative composition of the national restaurant services market. A significant reduction in the number of establishments in 2020, as well as a significant decrease in sales compared to 2019, are identified. The regions with the biggest number of establishments engaged in restaurant business are defined. The specific structure of establishments of the domestic restaurant sphere is considered. The quantitative composition of restaurant establishments by forms of entrepreneurial activity is analyzed. It is identified that the restaurant market of Ukraine became one of the most affected sectors of the economy during the COVID-19 pandemic. As a result of the research, the main prospects for the development of the restaurant economy market of Ukraine in modern crisis conditions are determined. Among them the following are allocated: development of mobile applications with a wide range of functions and order tracking; increasing online sales by introducing advertising tools such as promoting own website on the Google search network and using contextual advertising; banner advertising and remarketing; support of pages in social networks and cooperation with bloggers, journalists, critics, opinion leaders. Promising directions of development are also identified: opening or improving the establishment’s summer playground, organizing a smooth transfer of orders through the issue window, own order delivery service. It is noted that the reduction of rent rates on premises under the influence of a pandemic and an increase in the number of franchising establishments have a positive impact on the resumption of the restaurant services market.Kuchechuk Larysa V. Podlepina Polina O.Research Centre of Industrial Problems of Development of NAS of Ukrainearticlerestaurant services marketcovid-19 pandemicrestaurant economy of ukraineonline advertisingBusinessHF5001-6182ENRUUKBìznes Inform, Vol 9, Iss 524, Pp 139-144 (2021)
institution	DOAJ
collection	DOAJ
language	EN RU UK
topic	restaurant services market covid-19 pandemic restaurant economy of ukraine online advertising Business HF5001-6182
spellingShingle	restaurant services market covid-19 pandemic restaurant economy of ukraine online advertising Business HF5001-6182 Kuchechuk Larysa V. Podlepina Polina O. Analyzing the Current State of Ukrainian Restaurant Business and Prospects for Development in the Context of the COVID-19 Pandemic
description	The article is aimed at analyzing the current state of the restaurant economy of Ukraine and determining prospects for its development in the context of the COVID-19 pandemic. This study analyzes the impact of the COVID-19 pandemic on the quantitative composition of the national restaurant services market. A significant reduction in the number of establishments in 2020, as well as a significant decrease in sales compared to 2019, are identified. The regions with the biggest number of establishments engaged in restaurant business are defined. The specific structure of establishments of the domestic restaurant sphere is considered. The quantitative composition of restaurant establishments by forms of entrepreneurial activity is analyzed. It is identified that the restaurant market of Ukraine became one of the most affected sectors of the economy during the COVID-19 pandemic. As a result of the research, the main prospects for the development of the restaurant economy market of Ukraine in modern crisis conditions are determined. Among them the following are allocated: development of mobile applications with a wide range of functions and order tracking; increasing online sales by introducing advertising tools such as promoting own website on the Google search network and using contextual advertising; banner advertising and remarketing; support of pages in social networks and cooperation with bloggers, journalists, critics, opinion leaders. Promising directions of development are also identified: opening or improving the establishment’s summer playground, organizing a smooth transfer of orders through the issue window, own order delivery service. It is noted that the reduction of rent rates on premises under the influence of a pandemic and an increase in the number of franchising establishments have a positive impact on the resumption of the restaurant services market.
format	article
author	Kuchechuk Larysa V. Podlepina Polina O.
author_facet	Kuchechuk Larysa V. Podlepina Polina O.
author_sort	Kuchechuk Larysa V.
title	Analyzing the Current State of Ukrainian Restaurant Business and Prospects for Development in the Context of the COVID-19 Pandemic
title_short	Analyzing the Current State of Ukrainian Restaurant Business and Prospects for Development in the Context of the COVID-19 Pandemic
title_full	Analyzing the Current State of Ukrainian Restaurant Business and Prospects for Development in the Context of the COVID-19 Pandemic
title_fullStr	Analyzing the Current State of Ukrainian Restaurant Business and Prospects for Development in the Context of the COVID-19 Pandemic
title_full_unstemmed	Analyzing the Current State of Ukrainian Restaurant Business and Prospects for Development in the Context of the COVID-19 Pandemic
title_sort	analyzing the current state of ukrainian restaurant business and prospects for development in the context of the covid-19 pandemic
publisher	Research Centre of Industrial Problems of Development of NAS of Ukraine
publishDate	2021
url	https://doaj.org/article/5cc49c97a2484fc89ee83c1348d0269e
work_keys_str_mv	AT kuchechuklarysav analyzingthecurrentstateofukrainianrestaurantbusinessandprospectsfordevelopmentinthecontextofthecovid19pandemic AT podlepinapolinao analyzingthecurrentstateofukrainianrestaurantbusinessandprospectsfordevelopmentinthecontextofthecovid19pandemic
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Analyzing the Current State of Ukrainian Restaurant Business and Prospects for Development in the Context of the COVID-19 Pandemic

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