Can trust be restored to high-street banking: A 20-year challenge?
This article is based on a dissertation submitted for an MSc in Marketing submitted by the first author and supervised by the second author. It is a viewpoint article that highlights the complexity of the challenge of restoring trust to high-street/retail banking, and explores some of the related is...
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| Main Authors: | , |
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| Format: | article |
| Language: | EN |
| Published: |
Taylor & Francis Group
2017
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| Subjects: | |
| Online Access: | https://doaj.org/article/5ced3dba2ed042f9984460da6cb42e4a |
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