Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan)
<em>This type of research is a causal research, useful for analyzing how a variable affects other variables, and also useful in experimental research in which the independent variables are treated in a controlled manner by the researchers to see the effects on the dependent variable directly....
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Universitas Muhammadiyah Sumatera Utara
2017
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oai:doaj.org-article:5d9165e75a9d4ab0905f6ec121cd574c2021-11-05T05:03:35ZPengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan)1693-76192580-417010.30596/jimb.v18i1.1096https://doaj.org/article/5d9165e75a9d4ab0905f6ec121cd574c2017-04-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1096https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<em>This type of research is a causal research, useful for analyzing how a variable affects other variables, and also useful in experimental research in which the independent variables are treated in a controlled manner by the researchers to see the effects on the dependent variable directly. The result of simple regression analysis is Y = 4.764 + 0,198X1 + 0,096X2 + 0,425X3 + 0,268X4 + 0,602X5 + e which variable of physical evidence, reliability, responsiveness, assurance and empathy positive and significant influence to customer satisfaction at Bengawan Solo swimming pool . The test results (t) or partial test indicate that all the independent variables of physical evidence, reliability, responsiveness, assurance and empathy have a positive and significant effect on customer satisfaction. The result of determination test (R2) is 0804 (80,4%). So it can be said that 80.4% variation of bound variable that is physical evidence, reliability, responsiveness, assurance and empathy in the model can explain the satisfaction of visitors while the rest of 19.6% influenced by other variables outside the model.</em>Nasib NasibUniversitas Muhammadiyah Sumatera Utaraarticletangible, reliability, responsiveness, assurance, empathy, customer satisfactionManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 18, Iss 1, Pp 30-44 (2017) |
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tangible, reliability, responsiveness, assurance, empathy, customer satisfaction Management. Industrial management HD28-70 Business HF5001-6182 |
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tangible, reliability, responsiveness, assurance, empathy, customer satisfaction Management. Industrial management HD28-70 Business HF5001-6182 Nasib Nasib Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan) |
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<em>This type of research is a causal research, useful for analyzing how a variable affects other variables, and also useful in experimental research in which the independent variables are treated in a controlled manner by the researchers to see the effects on the dependent variable directly. The result of simple regression analysis is Y = 4.764 + 0,198X1 + 0,096X2 + 0,425X3 + 0,268X4 + 0,602X5 + e which variable of physical evidence, reliability, responsiveness, assurance and empathy positive and significant influence to customer satisfaction at Bengawan Solo swimming pool . The test results (t) or partial test indicate that all the independent variables of physical evidence, reliability, responsiveness, assurance and empathy have a positive and significant effect on customer satisfaction. The result of determination test (R2) is 0804 (80,4%). So it can be said that 80.4% variation of bound variable that is physical evidence, reliability, responsiveness, assurance and empathy in the model can explain the satisfaction of visitors while the rest of 19.6% influenced by other variables outside the model.</em> |
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author |
Nasib Nasib |
author_facet |
Nasib Nasib |
author_sort |
Nasib Nasib |
title |
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan) |
title_short |
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan) |
title_full |
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan) |
title_fullStr |
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan) |
title_full_unstemmed |
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan) |
title_sort |
pengaruh kualitas pelayanan terhadap kepuasan pelanggan (studi kasus pada kolam renang bengawan solo pangkalan brandan) |
publisher |
Universitas Muhammadiyah Sumatera Utara |
publishDate |
2017 |
url |
https://doaj.org/article/5d9165e75a9d4ab0905f6ec121cd574c |
work_keys_str_mv |
AT nasibnasib pengaruhkualitaspelayananterhadapkepuasanpelangganstudikasuspadakolamrenangbengawansolopangkalanbrandan |
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1718444530228789248 |