Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan)

<em>This type of research is a causal research, useful for analyzing how a variable affects other variables, and also useful in experimental research in which the independent variables are treated in a controlled manner by the researchers to see the effects on the dependent variable directly....

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Autor principal: Nasib Nasib
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Publicado: Universitas Muhammadiyah Sumatera Utara 2017
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spelling oai:doaj.org-article:5d9165e75a9d4ab0905f6ec121cd574c2021-11-05T05:03:35ZPengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan)1693-76192580-417010.30596/jimb.v18i1.1096https://doaj.org/article/5d9165e75a9d4ab0905f6ec121cd574c2017-04-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1096https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<em>This type of research is a causal research, useful for analyzing how a variable affects other variables, and also useful in experimental research in which the independent variables are treated in a controlled manner by the researchers to see the effects on the dependent variable directly. The result of simple regression analysis is Y = 4.764 + 0,198X1 + 0,096X2 + 0,425X3 + 0,268X4 + 0,602X5 + e which variable of physical evidence, reliability, responsiveness, assurance and empathy positive and significant influence to customer satisfaction at Bengawan Solo swimming pool . The test results (t) or partial test indicate that all the independent variables of physical evidence, reliability, responsiveness, assurance and empathy have a positive and significant effect on customer satisfaction. The result of determination test (R2) is 0804 (80,4%). So it can be said that 80.4% variation of bound variable that is physical evidence, reliability, responsiveness, assurance and empathy in the model can explain the satisfaction of visitors while the rest of 19.6% influenced by other variables outside the model.</em>Nasib NasibUniversitas Muhammadiyah Sumatera Utaraarticletangible, reliability, responsiveness, assurance, empathy, customer satisfactionManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 18, Iss 1, Pp 30-44 (2017)
institution DOAJ
collection DOAJ
language ID
topic tangible, reliability, responsiveness, assurance, empathy, customer satisfaction
Management. Industrial management
HD28-70
Business
HF5001-6182
spellingShingle tangible, reliability, responsiveness, assurance, empathy, customer satisfaction
Management. Industrial management
HD28-70
Business
HF5001-6182
Nasib Nasib
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan)
description <em>This type of research is a causal research, useful for analyzing how a variable affects other variables, and also useful in experimental research in which the independent variables are treated in a controlled manner by the researchers to see the effects on the dependent variable directly. The result of simple regression analysis is Y = 4.764 + 0,198X1 + 0,096X2 + 0,425X3 + 0,268X4 + 0,602X5 + e which variable of physical evidence, reliability, responsiveness, assurance and empathy positive and significant influence to customer satisfaction at Bengawan Solo swimming pool . The test results (t) or partial test indicate that all the independent variables of physical evidence, reliability, responsiveness, assurance and empathy have a positive and significant effect on customer satisfaction. The result of determination test (R2) is 0804 (80,4%). So it can be said that 80.4% variation of bound variable that is physical evidence, reliability, responsiveness, assurance and empathy in the model can explain the satisfaction of visitors while the rest of 19.6% influenced by other variables outside the model.</em>
format article
author Nasib Nasib
author_facet Nasib Nasib
author_sort Nasib Nasib
title Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan)
title_short Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan)
title_full Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan)
title_fullStr Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan)
title_full_unstemmed Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan)
title_sort pengaruh kualitas pelayanan terhadap kepuasan pelanggan (studi kasus pada kolam renang bengawan solo pangkalan brandan)
publisher Universitas Muhammadiyah Sumatera Utara
publishDate 2017
url https://doaj.org/article/5d9165e75a9d4ab0905f6ec121cd574c
work_keys_str_mv AT nasibnasib pengaruhkualitaspelayananterhadapkepuasanpelangganstudikasuspadakolamrenangbengawansolopangkalanbrandan
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