Impact of CSR activities towards adoption of Mobile Banking

The purpose of this paper is to propose and examine a conceptual model that best explains key factors influencing Vietnamese customers’ intention to adopt mobile banking (m-banking). This paper examines three dimensions of Corporate Social Responsibility including Economic responsibility, Environmen...

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Autores principales:	Nguyen Van Anh, Nguyen Thi Phuong Thao
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	csr trust mobile banking intention to use Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/5dc3304dc09a452abb46438a0877dd96
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spelling	oai:doaj.org-article:5dc3304dc09a452abb46438a0877dd962021-12-02T17:09:55ZImpact of CSR activities towards adoption of Mobile Banking2331-197510.1080/23311975.2021.1962486https://doaj.org/article/5dc3304dc09a452abb46438a0877dd962021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1962486https://doaj.org/toc/2331-1975The purpose of this paper is to propose and examine a conceptual model that best explains key factors influencing Vietnamese customers’ intention to adopt mobile banking (m-banking). This paper examines three dimensions of Corporate Social Responsibility including Economic responsibility, Environmental responsibility and Social responsibility. Structural Equation Modeling (SEM) was conducted to analyze the data collected from the field survey questionnaires administered to a convenience sample of Vietnamese banking customers. The results showed that behavioral intention is significantly influenced by trust. Specifically, CSR initiatives play a vital role in building customer trust. Therefore, this study has attempted to fill this gap by empirically examining some of the essential factors influencing the adoption of m-banking from the Vietnamese customers’ perspective. Finally, practical and theoretical implications for both Vietnamese banks and researchers in the m-banking context are also discussed in the concluding section.Nguyen Van AnhNguyen Thi Phuong ThaoTaylor & Francis Grouparticlecsrtrustmobile bankingintention to useBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	csr trust mobile banking intention to use Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	csr trust mobile banking intention to use Business HF5001-6182 Management. Industrial management HD28-70 Nguyen Van Anh Nguyen Thi Phuong Thao Impact of CSR activities towards adoption of Mobile Banking
description	The purpose of this paper is to propose and examine a conceptual model that best explains key factors influencing Vietnamese customers’ intention to adopt mobile banking (m-banking). This paper examines three dimensions of Corporate Social Responsibility including Economic responsibility, Environmental responsibility and Social responsibility. Structural Equation Modeling (SEM) was conducted to analyze the data collected from the field survey questionnaires administered to a convenience sample of Vietnamese banking customers. The results showed that behavioral intention is significantly influenced by trust. Specifically, CSR initiatives play a vital role in building customer trust. Therefore, this study has attempted to fill this gap by empirically examining some of the essential factors influencing the adoption of m-banking from the Vietnamese customers’ perspective. Finally, practical and theoretical implications for both Vietnamese banks and researchers in the m-banking context are also discussed in the concluding section.
format	article
author	Nguyen Van Anh Nguyen Thi Phuong Thao
author_facet	Nguyen Van Anh Nguyen Thi Phuong Thao
author_sort	Nguyen Van Anh
title	Impact of CSR activities towards adoption of Mobile Banking
title_short	Impact of CSR activities towards adoption of Mobile Banking
title_full	Impact of CSR activities towards adoption of Mobile Banking
title_fullStr	Impact of CSR activities towards adoption of Mobile Banking
title_full_unstemmed	Impact of CSR activities towards adoption of Mobile Banking
title_sort	impact of csr activities towards adoption of mobile banking
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/5dc3304dc09a452abb46438a0877dd96
work_keys_str_mv	AT nguyenvananh impactofcsractivitiestowardsadoptionofmobilebanking AT nguyenthiphuongthao impactofcsractivitiestowardsadoptionofmobilebanking
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Impact of CSR activities towards adoption of Mobile Banking

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