Mediatization as a Factor in Increasing Interest in Modern Popular Science Media (“Science and Life” and “Popular Mechanics”)

The article is devoted to the study of multimedia tools that are used when placing content in online versions of popular science publications. The relevance of the issue is due to the need to use new convergent forms of promotion of printed publications in the field of mass communications. The novel...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	P. N. Demchenko, I. V. Maltsev
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2021
Materias:	popular science media multimedia interactivity magazine content illustration video the photo infographics longread Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/5dce5a992be44231a6527d9f88369a52
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:5dce5a992be44231a6527d9f88369a52
record_format	dspace
spelling	oai:doaj.org-article:5dce5a992be44231a6527d9f88369a522021-12-02T07:58:13ZMediatization as a Factor in Increasing Interest in Modern Popular Science Media (“Science and Life” and “Popular Mechanics”)2225-756X2227-129510.24224/2227-1295-2021-3-171-189https://doaj.org/article/5dce5a992be44231a6527d9f88369a522021-03-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/2511https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295The article is devoted to the study of multimedia tools that are used when placing content in online versions of popular science publications. The relevance of the issue is due to the need to use new convergent forms of promotion of printed publications in the field of mass communications. The novelty of the study is seen in the fact that for the first time the process of multimediaization in the popular science segment of the media is described. The role that multimedia tools play in the development of modern popular science media is shown. Particular attention is paid to topical problems of the functioning of popular science journals, possible ways to solve them, as well as, in this regard, the potential of multimedia. The content analysis and comparative research of electronic and printed versions of popular science magazines “Science and Life” and “Popular Mechanics” are presented. The question is raised about how multimedia expands the opportunities for brand promotion. On the basis of the results obtained, conclusions were formulated about the more effective use of multimedia in popular science media. The definitions of multimedia are given and the classification of the functions of multimedia elements in the publications of Internet media is proposed. It has been proven that modern popular science media does not use the entire range of multimedia elements in Internet versions, which negatively affects their popularization.P. N. DemchenkoI. V. MaltsevTsentr nauchnykh i obrazovatelnykh proektovarticlepopular science mediamultimediainteractivitymagazine contentillustrationvideothe photoinfographicslongreadSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 3, Pp 171-189 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	popular science media multimedia interactivity magazine content illustration video the photo infographics longread Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	popular science media multimedia interactivity magazine content illustration video the photo infographics longread Slavic languages. Baltic languages. Albanian languages PG1-9665 P. N. Demchenko I. V. Maltsev Mediatization as a Factor in Increasing Interest in Modern Popular Science Media (“Science and Life” and “Popular Mechanics”)
description	The article is devoted to the study of multimedia tools that are used when placing content in online versions of popular science publications. The relevance of the issue is due to the need to use new convergent forms of promotion of printed publications in the field of mass communications. The novelty of the study is seen in the fact that for the first time the process of multimediaization in the popular science segment of the media is described. The role that multimedia tools play in the development of modern popular science media is shown. Particular attention is paid to topical problems of the functioning of popular science journals, possible ways to solve them, as well as, in this regard, the potential of multimedia. The content analysis and comparative research of electronic and printed versions of popular science magazines “Science and Life” and “Popular Mechanics” are presented. The question is raised about how multimedia expands the opportunities for brand promotion. On the basis of the results obtained, conclusions were formulated about the more effective use of multimedia in popular science media. The definitions of multimedia are given and the classification of the functions of multimedia elements in the publications of Internet media is proposed. It has been proven that modern popular science media does not use the entire range of multimedia elements in Internet versions, which negatively affects their popularization.
format	article
author	P. N. Demchenko I. V. Maltsev
author_facet	P. N. Demchenko I. V. Maltsev
author_sort	P. N. Demchenko
title	Mediatization as a Factor in Increasing Interest in Modern Popular Science Media (“Science and Life” and “Popular Mechanics”)
title_short	Mediatization as a Factor in Increasing Interest in Modern Popular Science Media (“Science and Life” and “Popular Mechanics”)
title_full	Mediatization as a Factor in Increasing Interest in Modern Popular Science Media (“Science and Life” and “Popular Mechanics”)
title_fullStr	Mediatization as a Factor in Increasing Interest in Modern Popular Science Media (“Science and Life” and “Popular Mechanics”)
title_full_unstemmed	Mediatization as a Factor in Increasing Interest in Modern Popular Science Media (“Science and Life” and “Popular Mechanics”)
title_sort	mediatization as a factor in increasing interest in modern popular science media (“science and life” and “popular mechanics”)
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2021
url	https://doaj.org/article/5dce5a992be44231a6527d9f88369a52
work_keys_str_mv	AT pndemchenko mediatizationasafactorinincreasinginterestinmodernpopularsciencemediascienceandlifeandpopularmechanics AT ivmaltsev mediatizationasafactorinincreasinginterestinmodernpopularsciencemediascienceandlifeandpopularmechanics
_version_	1718398789435260928

Mediatization as a Factor in Increasing Interest in Modern Popular Science Media (“Science and Life” and “Popular Mechanics”)

Ejemplares similares