FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS

The article deals with the concept of image and business reputation, proves the necessity of creating and maintaining of a positive image in modern organizations, including state structures. There demonstrated the research of the different ways and channels of communication used in creating the imag...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	G. Kokldanova, E. Lubyanitskaya, A. Nevenchenkova, E. Saliy
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2016
Materias:	image of the organization social responsibility social advertising communication project organization state structures Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/5e5d1e18172e4101827e759465d53433
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:5e5d1e18172e4101827e759465d53433
record_format	dspace
spelling	oai:doaj.org-article:5e5d1e18172e4101827e759465d534332021-12-03T07:43:20ZFEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS1816-42772686-8415https://doaj.org/article/5e5d1e18172e4101827e759465d534332016-12-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/539https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article deals with the concept of image and business reputation, proves the necessity of creating and maintaining of a positive image in modern organizations, including state structures. There demonstrated the research of the different ways and channels of communication used in creating the image of socially responsible company by means of social advertising. The article regards the role and the place of communication in building and maintaining the image of the organization.G. KokldanovaE. LubyanitskayaA. NevenchenkovaE. SaliyPublishing House of the State University of Managementarticleimage of the organizationsocial responsibilitysocial advertisingcommunicationproject organizationstate structuresSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 12, Pp 208-212 (2016)
institution	DOAJ
collection	DOAJ
language	RU
topic	image of the organization social responsibility social advertising communication project organization state structures Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	image of the organization social responsibility social advertising communication project organization state structures Sociology (General) HM401-1281 Economics as a science HB71-74 G. Kokldanova E. Lubyanitskaya A. Nevenchenkova E. Saliy FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS
description	The article deals with the concept of image and business reputation, proves the necessity of creating and maintaining of a positive image in modern organizations, including state structures. There demonstrated the research of the different ways and channels of communication used in creating the image of socially responsible company by means of social advertising. The article regards the role and the place of communication in building and maintaining the image of the organization.
format	article
author	G. Kokldanova E. Lubyanitskaya A. Nevenchenkova E. Saliy
author_facet	G. Kokldanova E. Lubyanitskaya A. Nevenchenkova E. Saliy
author_sort	G. Kokldanova
title	FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS
title_short	FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS
title_full	FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS
title_fullStr	FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS
title_full_unstemmed	FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS
title_sort	features of construction of image of modern organizations
publisher	Publishing House of the State University of Management
publishDate	2016
url	https://doaj.org/article/5e5d1e18172e4101827e759465d53433
work_keys_str_mv	AT gkokldanova featuresofconstructionofimageofmodernorganizations AT elubyanitskaya featuresofconstructionofimageofmodernorganizations AT anevenchenkova featuresofconstructionofimageofmodernorganizations AT esaliy featuresofconstructionofimageofmodernorganizations
_version_	1718373695054938112

FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS

Ejemplares similares