INFLUENCE OF ORGANIZATIONAL CULTURE ON CORPORATE BRAND
Brand, being a significant intangible resource, requires special attention not only from marketers, but also from the management of the organization, as its formation affects various aspects of production and economic activity. The given review of the Russian and foreign points of view on interrelat...
Guardado en:
Autores principales: | N. A. Bashkina, N. V. Klym-Eremina, V. V. Orlov |
---|---|
Formato: | article |
Lenguaje: | RU |
Publicado: |
Publishing House of the State University of Management
2020
|
Materias: | |
Acceso en línea: | https://doaj.org/article/5ed96d4cf1f84ff3b4de252d6d98abfc |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Ejemplares similares
-
The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
por: Sandra Maria Correia Loureiro, et al.
Publicado: (2017) -
Corporate Brand Value Shifting from Identity to Innovation Capability: from Coca-Cola to Apple
por: Gehani,Ray R.
Publicado: (2016) -
The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions
por: Shu Wang, et al.
Publicado: (2021) -
Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity
por: Yan Zhao, et al.
Publicado: (2021) -
Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions
por: Brighton Nyagadza, et al.
Publicado: (2020)