The representation of female athletes in online images of successive Olympics
Photographs tell stories. They are ‘so much a part of our daily lives we rarely think about how they influence us and what that influence is’. Yet photographs, like other media images, can be used to legitimate the interests of hegemonic groups seeking to shape consensus or consent to existing soci...
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Asia Pacific Network
2006
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oai:doaj.org-article:5f16cdf695c546139d435938afe4167c2021-12-02T11:07:33ZThe representation of female athletes in online images of successive Olympics10.24135/pjr.v12i1.8481023-94992324-2035https://doaj.org/article/5f16cdf695c546139d435938afe4167c2006-04-01T00:00:00Zhttps://ojs.aut.ac.nz/pacific-journalism-review/article/view/848https://doaj.org/toc/1023-9499https://doaj.org/toc/2324-2035 Photographs tell stories. They are ‘so much a part of our daily lives we rarely think about how they influence us and what that influence is’. Yet photographs, like other media images, can be used to legitimate the interests of hegemonic groups seeking to shape consensus or consent to existing social arrangements (Duncan, 1990, p. 22). A content analysis of 2004 Olympic Games coverage on the website of Australia’s national public broadcaster, ABC News Online, shows that images of female athletes outnumbered those of male athletes. However, in line with results from analysis of 2000 Olympics coverage on News Online, women competing in team sports received little recognition and females were frequently depicted as passive subjects rather than active competitors. Such under-representation for team players and stereotypical portrayals of sportswomen on News Online may instill in its news audiences the belief that women’s sports are less powerful, less interesting and thus separate and different from men’s sports. Dianne JonesAsia Pacific Networkarticlesports journalismgender inequalitywomen's representationfemale representationfemale athletesCommunication. Mass mediaP87-96Journalism. The periodical press, etc.PN4699-5650ENPacific Journalism Review, Vol 12, Iss 1 (2006) |
| institution |
DOAJ |
| collection |
DOAJ |
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EN |
| topic |
sports journalism gender inequality women's representation female representation female athletes Communication. Mass media P87-96 Journalism. The periodical press, etc. PN4699-5650 |
| spellingShingle |
sports journalism gender inequality women's representation female representation female athletes Communication. Mass media P87-96 Journalism. The periodical press, etc. PN4699-5650 Dianne Jones The representation of female athletes in online images of successive Olympics |
| description |
Photographs tell stories. They are ‘so much a part of our daily lives we rarely think about how they influence us and what that influence is’. Yet photographs, like other media images, can be used to legitimate the interests of hegemonic groups seeking to shape consensus or consent to existing social arrangements (Duncan, 1990, p. 22). A content analysis of 2004 Olympic Games coverage on the website of Australia’s national public broadcaster, ABC News Online, shows that images of female athletes outnumbered those of male athletes. However, in line with results from analysis of 2000 Olympics coverage on News Online, women competing in team sports received little recognition and females were frequently depicted as passive subjects rather than active competitors. Such under-representation for team players and stereotypical portrayals of sportswomen on News Online may instill in its news audiences the belief that women’s sports are less powerful, less interesting and thus separate and different from men’s sports.
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| format |
article |
| author |
Dianne Jones |
| author_facet |
Dianne Jones |
| author_sort |
Dianne Jones |
| title |
The representation of female athletes in online images of successive Olympics |
| title_short |
The representation of female athletes in online images of successive Olympics |
| title_full |
The representation of female athletes in online images of successive Olympics |
| title_fullStr |
The representation of female athletes in online images of successive Olympics |
| title_full_unstemmed |
The representation of female athletes in online images of successive Olympics |
| title_sort |
representation of female athletes in online images of successive olympics |
| publisher |
Asia Pacific Network |
| publishDate |
2006 |
| url |
https://doaj.org/article/5f16cdf695c546139d435938afe4167c |
| work_keys_str_mv |
AT diannejones therepresentationoffemaleathletesinonlineimagesofsuccessiveolympics AT diannejones representationoffemaleathletesinonlineimagesofsuccessiveolympics |
| _version_ |
1718396226165014528 |