Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations

Sharing travel experiences through social networks has become a very common practice today. Access and exposure to posted content can generate, in users, behavioral and emotional reactions capable of affecting their intention to travel. Based on this, the objective of the present work is to verify t...

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Autores principales:	Danielle Fernandes Costa Machado, Paula Cândida do Couto Santos, Mirna de Lima Medeiros
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2021
Materias:	social networks travel envy social comparison self presentation travel intention Business HF5001-6182
Acceso en línea:	https://doaj.org/article/5fadf0b54d264189906989b8e01900f3
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id	oai:doaj.org-article:5fadf0b54d264189906989b8e01900f3
record_format	dspace
spelling	oai:doaj.org-article:5fadf0b54d264189906989b8e01900f32021-11-11T15:48:08ZEffects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations1807-734X10.15728/bbr.2021.18.3.4https://doaj.org/article/5fadf0b54d264189906989b8e01900f32021-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123068387004https://doaj.org/toc/1807-734XSharing travel experiences through social networks has become a very common practice today. Access and exposure to posted content can generate, in users, behavioral and emotional reactions capable of affecting their intention to travel. Based on this, the objective of the present work is to verify the effects of behavioral characteristics (social comparison, envy and self-presentation) on the intention to visit destinations, as displayed by users on social networks--more specifically, on Instagram. The study methodology consists of a survey applied online from May to June 2018 with Instagram users, in which we obtained 547 valid responses. For data analysis, we used descriptive statistics, factor analysis, and logistic regression to test and confirm the hypotheses of the presented theoretical model. The results indicate that envy and social comparison increase the odds of intention to visit a destination, with the strongest effect being related to the social comparison variable.Danielle Fernandes Costa MachadoPaula Cândida do Couto SantosMirna de Lima MedeirosFUCAPE Business Schoolarticlesocial networkstravel envysocial comparisonselfpresentationtravel intentionBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 18, Iss 3, Pp 297-316 (2021)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	social networks travel envy social comparison self presentation travel intention Business HF5001-6182
spellingShingle	social networks travel envy social comparison self presentation travel intention Business HF5001-6182 Danielle Fernandes Costa Machado Paula Cândida do Couto Santos Mirna de Lima Medeiros Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
description	Sharing travel experiences through social networks has become a very common practice today. Access and exposure to posted content can generate, in users, behavioral and emotional reactions capable of affecting their intention to travel. Based on this, the objective of the present work is to verify the effects of behavioral characteristics (social comparison, envy and self-presentation) on the intention to visit destinations, as displayed by users on social networks--more specifically, on Instagram. The study methodology consists of a survey applied online from May to June 2018 with Instagram users, in which we obtained 547 valid responses. For data analysis, we used descriptive statistics, factor analysis, and logistic regression to test and confirm the hypotheses of the presented theoretical model. The results indicate that envy and social comparison increase the odds of intention to visit a destination, with the strongest effect being related to the social comparison variable.
format	article
author	Danielle Fernandes Costa Machado Paula Cândida do Couto Santos Mirna de Lima Medeiros
author_facet	Danielle Fernandes Costa Machado Paula Cândida do Couto Santos Mirna de Lima Medeiros
author_sort	Danielle Fernandes Costa Machado
title	Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
title_short	Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
title_full	Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
title_fullStr	Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
title_full_unstemmed	Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
title_sort	effects of social comparison, travel envy and self-presentation on the intention to visit tourist destinations
publisher	FUCAPE Business School
publishDate	2021
url	https://doaj.org/article/5fadf0b54d264189906989b8e01900f3
work_keys_str_mv	AT daniellefernandescostamachado effectsofsocialcomparisontravelenvyandselfpresentationontheintentiontovisittouristdestinations AT paulacandidadocoutosantos effectsofsocialcomparisontravelenvyandselfpresentationontheintentiontovisittouristdestinations AT mirnadelimamedeiros effectsofsocialcomparisontravelenvyandselfpresentationontheintentiontovisittouristdestinations
_version_	1718433890025078784

Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations

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