Evaluating Reputation of Internet Financial Platform: An Improved Fuzzy Evaluation Approach

Recent frequent “thunderstorm incidents” of the internet financial platforms (IFPs) have caused the panic of investors. In order to measure and reduce the investment risk of IFPs, the focus of this study is to evaluate the reputation of IFPs regarding investment risk. First, the reputation evaluatio...

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Autores principales:	Ge You, Hao Guo, Abd Alwahed Dagestani, Shuai Deng
Formato:	article
Lenguaje:	EN
Publicado:	Hindawi Limited 2021
Materias:	Mathematics QA1-939
Acceso en línea:	https://doaj.org/article/5fd176b915f74665bd4730044ceaac1c
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spelling	oai:doaj.org-article:5fd176b915f74665bd4730044ceaac1c2021-11-08T02:35:55ZEvaluating Reputation of Internet Financial Platform: An Improved Fuzzy Evaluation Approach1607-887X10.1155/2021/6876256https://doaj.org/article/5fd176b915f74665bd4730044ceaac1c2021-01-01T00:00:00Zhttp://dx.doi.org/10.1155/2021/6876256https://doaj.org/toc/1607-887XRecent frequent “thunderstorm incidents” of the internet financial platforms (IFPs) have caused the panic of investors. In order to measure and reduce the investment risk of IFPs, the focus of this study is to evaluate the reputation of IFPs regarding investment risk. First, the reputation evaluation indicator system of IFPs is constructed from two dimensions of direct and indirect reputations. Then, based on this system, an improved fuzzy evaluation approach (IFEA) integrating the method of fuzzy comprehensive evaluation (FCE), the analytic hierarchy process (AHP), and the factor analysis (FA) are proposed for evaluating the reputation of IFPs. Finally, a case study based on the data of 20 peer-to-peer (P2P) lending platforms from “Home of Online Loans” (HOL) in China is used to illustrate the IFEA. Results show that the IFEA can reduce uncertainty and randomness in the determination process of indicator weight and membership degree and therefore accurately obtain the reputation level of IFPs and help investors make better decisions. Meanwhile, the key factors in determining the reputation of IFPs are identified, thereby improving the reputation level of the IFPs.Ge YouHao GuoAbd Alwahed DagestaniShuai DengHindawi LimitedarticleMathematicsQA1-939ENDiscrete Dynamics in Nature and Society, Vol 2021 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Mathematics QA1-939
spellingShingle	Mathematics QA1-939 Ge You Hao Guo Abd Alwahed Dagestani Shuai Deng Evaluating Reputation of Internet Financial Platform: An Improved Fuzzy Evaluation Approach
description	Recent frequent “thunderstorm incidents” of the internet financial platforms (IFPs) have caused the panic of investors. In order to measure and reduce the investment risk of IFPs, the focus of this study is to evaluate the reputation of IFPs regarding investment risk. First, the reputation evaluation indicator system of IFPs is constructed from two dimensions of direct and indirect reputations. Then, based on this system, an improved fuzzy evaluation approach (IFEA) integrating the method of fuzzy comprehensive evaluation (FCE), the analytic hierarchy process (AHP), and the factor analysis (FA) are proposed for evaluating the reputation of IFPs. Finally, a case study based on the data of 20 peer-to-peer (P2P) lending platforms from “Home of Online Loans” (HOL) in China is used to illustrate the IFEA. Results show that the IFEA can reduce uncertainty and randomness in the determination process of indicator weight and membership degree and therefore accurately obtain the reputation level of IFPs and help investors make better decisions. Meanwhile, the key factors in determining the reputation of IFPs are identified, thereby improving the reputation level of the IFPs.
format	article
author	Ge You Hao Guo Abd Alwahed Dagestani Shuai Deng
author_facet	Ge You Hao Guo Abd Alwahed Dagestani Shuai Deng
author_sort	Ge You
title	Evaluating Reputation of Internet Financial Platform: An Improved Fuzzy Evaluation Approach
title_short	Evaluating Reputation of Internet Financial Platform: An Improved Fuzzy Evaluation Approach
title_full	Evaluating Reputation of Internet Financial Platform: An Improved Fuzzy Evaluation Approach
title_fullStr	Evaluating Reputation of Internet Financial Platform: An Improved Fuzzy Evaluation Approach
title_full_unstemmed	Evaluating Reputation of Internet Financial Platform: An Improved Fuzzy Evaluation Approach
title_sort	evaluating reputation of internet financial platform: an improved fuzzy evaluation approach
publisher	Hindawi Limited
publishDate	2021
url	https://doaj.org/article/5fd176b915f74665bd4730044ceaac1c
work_keys_str_mv	AT geyou evaluatingreputationofinternetfinancialplatformanimprovedfuzzyevaluationapproach AT haoguo evaluatingreputationofinternetfinancialplatformanimprovedfuzzyevaluationapproach AT abdalwaheddagestani evaluatingreputationofinternetfinancialplatformanimprovedfuzzyevaluationapproach AT shuaideng evaluatingreputationofinternetfinancialplatformanimprovedfuzzyevaluationapproach
_version_	1718443188690092032

Evaluating Reputation of Internet Financial Platform: An Improved Fuzzy Evaluation Approach

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