Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic

Background:. In light of away rotation and in-person interview cancellations for the 2020 to 2021 application cycle, social media has become a popular tool for orthopaedic surgery residency programs to highlight their strengths, curricula, and social life to prospective applicants. The authors sough...

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Autores principales:	Joshua T. Bram, MD, Lori Jia, BS, William Huffman, BS, Jaimo Ahn, MD, PhD, FACS, FAAOS, FAOA
Formato:	article
Lenguaje:	EN
Publicado:	Wolters Kluwer 2021
Materias:	Orthopedic surgery RD701-811
Acceso en línea:	https://doaj.org/article/60985405fa47431d83457d077f018d49
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spelling	oai:doaj.org-article:60985405fa47431d83457d077f018d492021-11-25T07:59:02ZOrthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic2472-724510.2106/JBJS.OA.21.00073https://doaj.org/article/60985405fa47431d83457d077f018d492021-12-01T00:00:00Zhttp://journals.lww.com/jbjsoa/fulltext/10.2106/JBJS.OA.21.00073https://doaj.org/toc/2472-7245Background:. In light of away rotation and in-person interview cancellations for the 2020 to 2021 application cycle, social media has become a popular tool for orthopaedic surgery residency programs to highlight their strengths, curricula, and social life to prospective applicants. The authors sought to explore the proliferation and utilization of 3 popular social media platforms by both orthopaedic surgery departments and residencies. Methods:. Orthopaedic surgery departmental and residency program social media accounts and their creation dates across Facebook, Twitter, and Instagram were identified using a standardized search methodology. Residency Instagram accounts were further evaluated for the number of posts, followers, likes, and comments. Both departments and residency programs were cohorted by affiliation with a US News &World Report (USNWR) top 50 American hospital for orthopaedics or by status as a Doximity top 20 program based on reputation. Results:. Across a total of 192 residency programs included for analysis, Instagram was the most popular social media platform (61.5%), followed by Twitter (19.8%) and Facebook (10.4%). Conversely, orthopaedic departments more frequently used Facebook (33.9%) and Twitter (28.1%) over Instagram (17.2%). Of the 118 residency Instagram accounts, 102 (86.4%) were created after the onset of the COVID-19 pandemic. Larger residency programs (≥6 spots/year) and those programs in the Doximity top 20 or affiliated with USNWR top 50 orthopaedic hospitals had a greater number of followers as well as likes and comments per post (p < 0.05 for all). Conclusions:. Given the recruitment challenges faced by residency programs because of the COVID-19 pandemic, Instagram has rapidly become a prominent platform for attracting orthopaedic surgery applicants. These accounts have a large number of followers, particularly for residency programs with higher Doximity reputation rankings.Joshua T. Bram, MDLori Jia, BSWilliam Huffman, BSJaimo Ahn, MD, PhD, FACS, FAAOS, FAOAWolters KluwerarticleOrthopedic surgeryRD701-811ENJBJS Open Access, Vol 6, Iss 4 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Orthopedic surgery RD701-811
spellingShingle	Orthopedic surgery RD701-811 Joshua T. Bram, MD Lori Jia, BS William Huffman, BS Jaimo Ahn, MD, PhD, FACS, FAAOS, FAOA Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic
description	Background:. In light of away rotation and in-person interview cancellations for the 2020 to 2021 application cycle, social media has become a popular tool for orthopaedic surgery residency programs to highlight their strengths, curricula, and social life to prospective applicants. The authors sought to explore the proliferation and utilization of 3 popular social media platforms by both orthopaedic surgery departments and residencies. Methods:. Orthopaedic surgery departmental and residency program social media accounts and their creation dates across Facebook, Twitter, and Instagram were identified using a standardized search methodology. Residency Instagram accounts were further evaluated for the number of posts, followers, likes, and comments. Both departments and residency programs were cohorted by affiliation with a US News &World Report (USNWR) top 50 American hospital for orthopaedics or by status as a Doximity top 20 program based on reputation. Results:. Across a total of 192 residency programs included for analysis, Instagram was the most popular social media platform (61.5%), followed by Twitter (19.8%) and Facebook (10.4%). Conversely, orthopaedic departments more frequently used Facebook (33.9%) and Twitter (28.1%) over Instagram (17.2%). Of the 118 residency Instagram accounts, 102 (86.4%) were created after the onset of the COVID-19 pandemic. Larger residency programs (≥6 spots/year) and those programs in the Doximity top 20 or affiliated with USNWR top 50 orthopaedic hospitals had a greater number of followers as well as likes and comments per post (p < 0.05 for all). Conclusions:. Given the recruitment challenges faced by residency programs because of the COVID-19 pandemic, Instagram has rapidly become a prominent platform for attracting orthopaedic surgery applicants. These accounts have a large number of followers, particularly for residency programs with higher Doximity reputation rankings.
format	article
author	Joshua T. Bram, MD Lori Jia, BS William Huffman, BS Jaimo Ahn, MD, PhD, FACS, FAAOS, FAOA
author_facet	Joshua T. Bram, MD Lori Jia, BS William Huffman, BS Jaimo Ahn, MD, PhD, FACS, FAAOS, FAOA
author_sort	Joshua T. Bram, MD
title	Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic
title_short	Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic
title_full	Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic
title_fullStr	Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic
title_full_unstemmed	Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic
title_sort	orthopaedic surgery residency program social media presence during the covid-19 pandemic
publisher	Wolters Kluwer
publishDate	2021
url	https://doaj.org/article/60985405fa47431d83457d077f018d49
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Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic

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