The Power of Social Media in the Promotion and Tenure of Clinician Educators

Introduction Social networking sites (or social media [SM]) are powerful web-based technologies used to bolster communication. SM have changed not only how information is communicated but also the dissemination and reception of a variety of topics. This workshop highlighted the benefits of SM for cl...

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Autores principales:	Sylk Sotto-Santiago, Sacha Sharp, Jacqueline Mac
Formato:	article
Lenguaje:	EN
Publicado:	Association of American Medical Colleges 2020
Materias:	Clinician Educators Social Media Promotions and Tenure Professional Brand Career Choice Communication Skills Medicine (General) R5-920 Education L
Acceso en línea:	https://doaj.org/article/60b9ab4811914ff1b88b471943ab5614
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spelling	oai:doaj.org-article:60b9ab4811914ff1b88b471943ab56142021-11-19T14:10:36ZThe Power of Social Media in the Promotion and Tenure of Clinician Educators10.15766/mep_2374-8265.109432374-8265https://doaj.org/article/60b9ab4811914ff1b88b471943ab56142020-08-01T00:00:00Zhttp://www.mededportal.org/doi/10.15766/mep_2374-8265.10943https://doaj.org/toc/2374-8265Introduction Social networking sites (or social media [SM]) are powerful web-based technologies used to bolster communication. SM have changed not only how information is communicated but also the dissemination and reception of a variety of topics. This workshop highlighted the benefits of SM for clinician educators. The use of SM was explored as a way to maximize opportunities for clinician educators to network, establish themselves as experts, and build a national reputation leading to promotion. The target audience for this submission is faculty developers who would like to implement a similar workshop, and clinician-educator faculty motivated by promotion and advancement. Methods The training workshop involved an interactive session, with approximately 20 minutes of content, 20 minutes of individual and small-group activities, and 15 minutes of large-group discussion. The effectiveness of the workshop was evaluated by asking participants to complete a postsession survey of SM knowledge, attitude, and action. Results Survey responses (n = 14) demonstrated an increase in participants’ knowledge of SM platforms, ability to identify benefits of SM, skills to disseminate their work, and eagerness to build their personal brand. Discussion This workshop provided a foundation for clinician educators to think strategically about SM use in ways that highlight access to a broader network of colleagues and potential collaborators and that influence the impact of publications and work.Sylk Sotto-SantiagoSacha SharpJacqueline MacAssociation of American Medical CollegesarticleClinician EducatorsSocial MediaPromotions and TenureProfessional BrandCareer ChoiceCommunication SkillsMedicine (General)R5-920EducationLENMedEdPORTAL, Vol 16 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	Clinician Educators Social Media Promotions and Tenure Professional Brand Career Choice Communication Skills Medicine (General) R5-920 Education L
spellingShingle	Clinician Educators Social Media Promotions and Tenure Professional Brand Career Choice Communication Skills Medicine (General) R5-920 Education L Sylk Sotto-Santiago Sacha Sharp Jacqueline Mac The Power of Social Media in the Promotion and Tenure of Clinician Educators
description	Introduction Social networking sites (or social media [SM]) are powerful web-based technologies used to bolster communication. SM have changed not only how information is communicated but also the dissemination and reception of a variety of topics. This workshop highlighted the benefits of SM for clinician educators. The use of SM was explored as a way to maximize opportunities for clinician educators to network, establish themselves as experts, and build a national reputation leading to promotion. The target audience for this submission is faculty developers who would like to implement a similar workshop, and clinician-educator faculty motivated by promotion and advancement. Methods The training workshop involved an interactive session, with approximately 20 minutes of content, 20 minutes of individual and small-group activities, and 15 minutes of large-group discussion. The effectiveness of the workshop was evaluated by asking participants to complete a postsession survey of SM knowledge, attitude, and action. Results Survey responses (n = 14) demonstrated an increase in participants’ knowledge of SM platforms, ability to identify benefits of SM, skills to disseminate their work, and eagerness to build their personal brand. Discussion This workshop provided a foundation for clinician educators to think strategically about SM use in ways that highlight access to a broader network of colleagues and potential collaborators and that influence the impact of publications and work.
format	article
author	Sylk Sotto-Santiago Sacha Sharp Jacqueline Mac
author_facet	Sylk Sotto-Santiago Sacha Sharp Jacqueline Mac
author_sort	Sylk Sotto-Santiago
title	The Power of Social Media in the Promotion and Tenure of Clinician Educators
title_short	The Power of Social Media in the Promotion and Tenure of Clinician Educators
title_full	The Power of Social Media in the Promotion and Tenure of Clinician Educators
title_fullStr	The Power of Social Media in the Promotion and Tenure of Clinician Educators
title_full_unstemmed	The Power of Social Media in the Promotion and Tenure of Clinician Educators
title_sort	power of social media in the promotion and tenure of clinician educators
publisher	Association of American Medical Colleges
publishDate	2020
url	https://doaj.org/article/60b9ab4811914ff1b88b471943ab5614
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The Power of Social Media in the Promotion and Tenure of Clinician Educators

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