Minat Konsumen Terhadap Beras Organik di Daerah Istimewa Yogyakarta dan Jawa Tengah

<em>Various cases of food poisoning has caused people to more selective in choosing food by taking into account the health and food safety. Consumer awareness and preferences towards healthy food has resulted an increasing on consumption of organic food. This study aims to explain the consumer...

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Autores principales:	Widodo Widodo, Diah Rina Kamardiani, Lestari Rahayu
Formato:	article
Lenguaje:	EN
Publicado:	Universitas Muhammadiyah Yogyakarta 2016
Materias:	consumer concerns consumer interest consumer perception organic rice Agriculture S Agriculture (General) S1-972 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/61050385a01142f3bb181808380f2e12
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spelling	oai:doaj.org-article:61050385a01142f3bb181808380f2e122021-12-02T15:25:37ZMinat Konsumen Terhadap Beras Organik di Daerah Istimewa Yogyakarta dan Jawa Tengah2407-814X2527-923810.18196/agr.2234https://doaj.org/article/61050385a01142f3bb181808380f2e122016-12-01T00:00:00Zhttp://journal.umy.ac.id/index.php/ag/article/view/2279https://doaj.org/toc/2407-814Xhttps://doaj.org/toc/2527-9238<em>Various cases of food poisoning has caused people to more selective in choosing food by taking into account the health and food safety. Consumer awareness and preferences towards healthy food has resulted an increasing on consumption of organic food. This study aims to explain the consumer perceptions of organic rice, and its effect on consumer buying interest. The study was conducted by analized and interviewed 120 respondents. The binomial logit regression analysis was applied to explain the influence of consumer's perception on agricultural products. This research shows the consumers of organic rice come from various groups of people, most of them are from fixed-income consumer, high level of education, and small size family. Consumers of organic rice has a high concern on their family, has a perception on high level of purity, and has high concern on the health of agricultural environment. However, consumers perception on organic farming practices was in moderate category. Organic agricultural products are still perceived as a high price product. Consumer interest on consuming organic rice would increase due to an increasing on consumer concerns on the family, perception of purity, concern on agriculture environmental health, and perception of the practice of organic farming. </em>Widodo WidodoDiah Rina KamardianiLestari RahayuUniversitas Muhammadiyah Yogyakartaarticleconsumer concernsconsumer interestconsumer perceptionorganic riceAgricultureSAgriculture (General)S1-972BusinessHF5001-6182ENAgraris: Journal of Agribusiness and Rural Development Research, Vol 2, Iss 2, Pp 134-142 (2016)
institution	DOAJ
collection	DOAJ
language	EN
topic	consumer concerns consumer interest consumer perception organic rice Agriculture S Agriculture (General) S1-972 Business HF5001-6182
spellingShingle	consumer concerns consumer interest consumer perception organic rice Agriculture S Agriculture (General) S1-972 Business HF5001-6182 Widodo Widodo Diah Rina Kamardiani Lestari Rahayu Minat Konsumen Terhadap Beras Organik di Daerah Istimewa Yogyakarta dan Jawa Tengah
description	<em>Various cases of food poisoning has caused people to more selective in choosing food by taking into account the health and food safety. Consumer awareness and preferences towards healthy food has resulted an increasing on consumption of organic food. This study aims to explain the consumer perceptions of organic rice, and its effect on consumer buying interest. The study was conducted by analized and interviewed 120 respondents. The binomial logit regression analysis was applied to explain the influence of consumer's perception on agricultural products. This research shows the consumers of organic rice come from various groups of people, most of them are from fixed-income consumer, high level of education, and small size family. Consumers of organic rice has a high concern on their family, has a perception on high level of purity, and has high concern on the health of agricultural environment. However, consumers perception on organic farming practices was in moderate category. Organic agricultural products are still perceived as a high price product. Consumer interest on consuming organic rice would increase due to an increasing on consumer concerns on the family, perception of purity, concern on agriculture environmental health, and perception of the practice of organic farming. </em>
format	article
author	Widodo Widodo Diah Rina Kamardiani Lestari Rahayu
author_facet	Widodo Widodo Diah Rina Kamardiani Lestari Rahayu
author_sort	Widodo Widodo
title	Minat Konsumen Terhadap Beras Organik di Daerah Istimewa Yogyakarta dan Jawa Tengah
title_short	Minat Konsumen Terhadap Beras Organik di Daerah Istimewa Yogyakarta dan Jawa Tengah
title_full	Minat Konsumen Terhadap Beras Organik di Daerah Istimewa Yogyakarta dan Jawa Tengah
title_fullStr	Minat Konsumen Terhadap Beras Organik di Daerah Istimewa Yogyakarta dan Jawa Tengah
title_full_unstemmed	Minat Konsumen Terhadap Beras Organik di Daerah Istimewa Yogyakarta dan Jawa Tengah
title_sort	minat konsumen terhadap beras organik di daerah istimewa yogyakarta dan jawa tengah
publisher	Universitas Muhammadiyah Yogyakarta
publishDate	2016
url	https://doaj.org/article/61050385a01142f3bb181808380f2e12
work_keys_str_mv	AT widodowidodo minatkonsumenterhadapberasorganikdidaerahistimewayogyakartadanjawatengah AT diahrinakamardiani minatkonsumenterhadapberasorganikdidaerahistimewayogyakartadanjawatengah AT lestarirahayu minatkonsumenterhadapberasorganikdidaerahistimewayogyakartadanjawatengah
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Minat Konsumen Terhadap Beras Organik di Daerah Istimewa Yogyakarta dan Jawa Tengah

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