Tourist satisfaction-loyalty Nexus in Tigrai, Ethiopia: Implication for sustainable tourism development

Long-term success of the tourism industry is unthinkable unless tourist satisfaction and loyalty are secured. However, there is very scant literature dealing with this issue in the developing and politically unstable counties including Ethiopia. To this end, this study attempts to examine tourist sa...

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Autores principales:	Atsbha Gebreegziabher Asmelash, Satinder Kumar
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2020
Materias:	tourist satisfaction loyalty sustainable tourism Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/61251334c6a244debc4f56bb3ad29db0
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id	oai:doaj.org-article:61251334c6a244debc4f56bb3ad29db0
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spelling	oai:doaj.org-article:61251334c6a244debc4f56bb3ad29db02021-12-02T15:59:51ZTourist satisfaction-loyalty Nexus in Tigrai, Ethiopia: Implication for sustainable tourism development2331-197510.1080/23311975.2020.1836750https://doaj.org/article/61251334c6a244debc4f56bb3ad29db02020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1836750https://doaj.org/toc/2331-1975Long-term success of the tourism industry is unthinkable unless tourist satisfaction and loyalty are secured. However, there is very scant literature dealing with this issue in the developing and politically unstable counties including Ethiopia. To this end, this study attempts to examine tourist satisfaction-loyalty nexus and its implication for sustainable tourism development. Convenience sampling method was deployed to choose a total of 392 international and domestic tourists who participated in this study. Additional data were collected from Tripadvisor and document reviews. The results of this study elucidate that there is a highly significant relationship between tourist satisfaction and loyalty. However, the level of satisfaction and loyalty is generally low in the study area. This study concludes that tourism managers should work to ensure tourist satisfaction and loyalty, which eventually determines the sustainability of tourism development. Finally, future research direction and implications for sustainable tourism development are indicated in the study.Atsbha Gebreegziabher AsmelashSatinder KumarTaylor & Francis Grouparticletourist satisfactionloyaltysustainable tourismBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	tourist satisfaction loyalty sustainable tourism Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	tourist satisfaction loyalty sustainable tourism Business HF5001-6182 Management. Industrial management HD28-70 Atsbha Gebreegziabher Asmelash Satinder Kumar Tourist satisfaction-loyalty Nexus in Tigrai, Ethiopia: Implication for sustainable tourism development
description	Long-term success of the tourism industry is unthinkable unless tourist satisfaction and loyalty are secured. However, there is very scant literature dealing with this issue in the developing and politically unstable counties including Ethiopia. To this end, this study attempts to examine tourist satisfaction-loyalty nexus and its implication for sustainable tourism development. Convenience sampling method was deployed to choose a total of 392 international and domestic tourists who participated in this study. Additional data were collected from Tripadvisor and document reviews. The results of this study elucidate that there is a highly significant relationship between tourist satisfaction and loyalty. However, the level of satisfaction and loyalty is generally low in the study area. This study concludes that tourism managers should work to ensure tourist satisfaction and loyalty, which eventually determines the sustainability of tourism development. Finally, future research direction and implications for sustainable tourism development are indicated in the study.
format	article
author	Atsbha Gebreegziabher Asmelash Satinder Kumar
author_facet	Atsbha Gebreegziabher Asmelash Satinder Kumar
author_sort	Atsbha Gebreegziabher Asmelash
title	Tourist satisfaction-loyalty Nexus in Tigrai, Ethiopia: Implication for sustainable tourism development
title_short	Tourist satisfaction-loyalty Nexus in Tigrai, Ethiopia: Implication for sustainable tourism development
title_full	Tourist satisfaction-loyalty Nexus in Tigrai, Ethiopia: Implication for sustainable tourism development
title_fullStr	Tourist satisfaction-loyalty Nexus in Tigrai, Ethiopia: Implication for sustainable tourism development
title_full_unstemmed	Tourist satisfaction-loyalty Nexus in Tigrai, Ethiopia: Implication for sustainable tourism development
title_sort	tourist satisfaction-loyalty nexus in tigrai, ethiopia: implication for sustainable tourism development
publisher	Taylor & Francis Group
publishDate	2020
url	https://doaj.org/article/61251334c6a244debc4f56bb3ad29db0
work_keys_str_mv	AT atsbhagebreegziabherasmelash touristsatisfactionloyaltynexusintigraiethiopiaimplicationforsustainabletourismdevelopment AT satinderkumar touristsatisfactionloyaltynexusintigraiethiopiaimplicationforsustainabletourismdevelopment
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Tourist satisfaction-loyalty Nexus in Tigrai, Ethiopia: Implication for sustainable tourism development

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