GLOBALIZATION and Marketing of innovative culture
In the situation of globally slowing economic growth and of the necessity for overcoming Russian economy’s system crisis the importance of Russian Federation’s cultural innovativeness is declared. The importance of socio-cultural environment development for creation and using competitive technologie...
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Publishing House of the State University of Management
2016
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oai:doaj.org-article:621a00ae8bab4275868369e6a7ff7cdc2021-12-03T07:43:14ZGLOBALIZATION and Marketing of innovative culture1816-42772686-8415https://doaj.org/article/621a00ae8bab4275868369e6a7ff7cdc2016-01-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/33https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415In the situation of globally slowing economic growth and of the necessity for overcoming Russian economy’s system crisis the importance of Russian Federation’s cultural innovativeness is declared. The importance of socio-cultural environment development for creation and using competitive technologies is augmented. Interconnected levels of culture - national, organizational, individual, - are described as being increasingly influenced by internationalization and globalization. For innovative dimension enforcement the necessity of education, as of a social institute’s modernization is shown. The recommendations on education’s innovativeness as of a sphere of country’s environment for cultural matrix formation for the future of RF are presented in part of deformalization and internationalization.I. AlyoshinaPublishing House of the State University of ManagementarticleглобализацияинновациитехнологиикультурамаркетингобразованиеSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 1, Pp 184-188 (2016) |
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DOAJ |
| collection |
DOAJ |
| language |
RU |
| topic |
глобализация инновации технологии культура маркетинг образование Sociology (General) HM401-1281 Economics as a science HB71-74 |
| spellingShingle |
глобализация инновации технологии культура маркетинг образование Sociology (General) HM401-1281 Economics as a science HB71-74 I. Alyoshina GLOBALIZATION and Marketing of innovative culture |
| description |
In the situation of globally slowing economic growth and of the necessity for overcoming Russian economy’s system crisis the importance of Russian Federation’s cultural innovativeness is declared. The importance of socio-cultural environment development for creation and using competitive technologies is augmented. Interconnected levels of culture - national, organizational, individual, - are described as being increasingly influenced by internationalization and globalization. For innovative dimension enforcement the necessity of education, as of a social institute’s modernization is shown. The recommendations on education’s innovativeness as of a sphere of country’s environment for cultural matrix formation for the future of RF are presented in part of deformalization and internationalization. |
| format |
article |
| author |
I. Alyoshina |
| author_facet |
I. Alyoshina |
| author_sort |
I. Alyoshina |
| title |
GLOBALIZATION and Marketing of innovative culture |
| title_short |
GLOBALIZATION and Marketing of innovative culture |
| title_full |
GLOBALIZATION and Marketing of innovative culture |
| title_fullStr |
GLOBALIZATION and Marketing of innovative culture |
| title_full_unstemmed |
GLOBALIZATION and Marketing of innovative culture |
| title_sort |
globalization and marketing of innovative culture |
| publisher |
Publishing House of the State University of Management |
| publishDate |
2016 |
| url |
https://doaj.org/article/621a00ae8bab4275868369e6a7ff7cdc |
| work_keys_str_mv |
AT ialyoshina globalizationandmarketingofinnovativeculture |
| _version_ |
1718373814438461440 |