CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING

Socially important projects aiming at customer behaviour and solutions influence lately both society and work of separate companies, governmental institutions and the whole state. The article provides the concept of convergent customer-behaviour, where special attention is paid to convergence of sci...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Vladimir M. Kiselev, Oksana V. Korkacheva, Sergey V. Savinkov, Andrey V. Ivanov, Anna V. Fedorova
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2017
Materias:	convergence of sciences corporate branding behaviour correction communications Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/6232701fdd4242bbb1e76db68f5f30de
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:6232701fdd4242bbb1e76db68f5f30de
record_format	dspace
spelling	oai:doaj.org-article:6232701fdd4242bbb1e76db68f5f30de2021-11-15T05:20:43ZCONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING2413-28292587-925110.21686/2413-2829-2015-5-119-131https://doaj.org/article/6232701fdd4242bbb1e76db68f5f30de2017-09-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/90https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251Socially important projects aiming at customer behaviour and solutions influence lately both society and work of separate companies, governmental institutions and the whole state. The article provides the concept of convergent customer-behaviour, where special attention is paid to convergence of sciences not very closely connected with each other, for example economics and physiology, marketing and project management, sociology and psychology, behaviorism and conflictology, inter-person communication and innovating. At the same time the authors write that theory and methodology of these sciences are complementary in respect to the most important aspects of human activity affecting the quality of society life in general or its part. The focus of assessing the results of projecting technical (technological) or social innovations should be moved to humanization of the goals and socialization of problems resolved. Convergence of scientific tools designed by the authors for such projecting evolve the concept of projecting into socio-technical model.Vladimir M. KiselevOksana V. KorkachevaSergey V. SavinkovAndrey V. IvanovAnna V. FedorovaPlekhanov Russian University of Economicsarticleconvergence of sciencescorporate brandingbehaviour correctioncommunicationsEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 5, Pp 119-131 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	convergence of sciences corporate branding behaviour correction communications Economics as a science HB71-74
spellingShingle	convergence of sciences corporate branding behaviour correction communications Economics as a science HB71-74 Vladimir M. Kiselev Oksana V. Korkacheva Sergey V. Savinkov Andrey V. Ivanov Anna V. Fedorova CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING
description	Socially important projects aiming at customer behaviour and solutions influence lately both society and work of separate companies, governmental institutions and the whole state. The article provides the concept of convergent customer-behaviour, where special attention is paid to convergence of sciences not very closely connected with each other, for example economics and physiology, marketing and project management, sociology and psychology, behaviorism and conflictology, inter-person communication and innovating. At the same time the authors write that theory and methodology of these sciences are complementary in respect to the most important aspects of human activity affecting the quality of society life in general or its part. The focus of assessing the results of projecting technical (technological) or social innovations should be moved to humanization of the goals and socialization of problems resolved. Convergence of scientific tools designed by the authors for such projecting evolve the concept of projecting into socio-technical model.
format	article
author	Vladimir M. Kiselev Oksana V. Korkacheva Sergey V. Savinkov Andrey V. Ivanov Anna V. Fedorova
author_facet	Vladimir M. Kiselev Oksana V. Korkacheva Sergey V. Savinkov Andrey V. Ivanov Anna V. Fedorova
author_sort	Vladimir M. Kiselev
title	CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING
title_short	CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING
title_full	CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING
title_fullStr	CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING
title_full_unstemmed	CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING
title_sort	convergent concept of branding for corporate behavioral projecting
publisher	Plekhanov Russian University of Economics
publishDate	2017
url	https://doaj.org/article/6232701fdd4242bbb1e76db68f5f30de
work_keys_str_mv	AT vladimirmkiselev convergentconceptofbrandingforcorporatebehavioralprojecting AT oksanavkorkacheva convergentconceptofbrandingforcorporatebehavioralprojecting AT sergeyvsavinkov convergentconceptofbrandingforcorporatebehavioralprojecting AT andreyvivanov convergentconceptofbrandingforcorporatebehavioralprojecting AT annavfedorova convergentconceptofbrandingforcorporatebehavioralprojecting
_version_	1718428750017724416

CONVERGENT CONCEPT OF BRANDING FOR CORPORATE BEHAVIORAL PROJECTING

Ejemplares similares