Experience reverses the red effect among Chinese stockbrokers.

Recent research has shown that the color red influences psychological functioning. Red is hypothesized to be linked to aggression and danger in evolution, and these links are enhanced by culture-specific uses of red. Thus, color meanings are thought to be grounded in biologically based proclivities...

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Autores principales:	Tengxiao Zhang, Buxin Han
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2014
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/625ec8a2bf2744b9a91eda8112faec65
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spelling	oai:doaj.org-article:625ec8a2bf2744b9a91eda8112faec652021-11-18T08:31:23ZExperience reverses the red effect among Chinese stockbrokers.1932-620310.1371/journal.pone.0089193https://doaj.org/article/625ec8a2bf2744b9a91eda8112faec652014-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/pmid/24586587/?tool=EBIhttps://doaj.org/toc/1932-6203Recent research has shown that the color red influences psychological functioning. Red is hypothesized to be linked to aggression and danger in evolution, and these links are enhanced by culture-specific uses of red. Thus, color meanings are thought to be grounded in biologically based proclivities and learned associations. However, to date, there has been no direct evidence for the influence of experience on the red effect. This study focused on whether experience could change the psychological effects of the color red. In the context of the Chinese stock market, contrary to the meaning generally associated with red as negative and green as positive, red represents a rise in stock price and green stands for a decrease. An experiment using a 2×2 between subjects factorial design demonstrated that red (compared with green) impaired Chinese college students' performance on an IQ test (in accordance with the red effect), but the opposite effect was found among stockbrokers. These results provide direct evidence of learned color meanings, in support of the general model of color effect.Tengxiao ZhangBuxin HanPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 9, Iss 2, p e89193 (2014)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Tengxiao Zhang Buxin Han Experience reverses the red effect among Chinese stockbrokers.
description	Recent research has shown that the color red influences psychological functioning. Red is hypothesized to be linked to aggression and danger in evolution, and these links are enhanced by culture-specific uses of red. Thus, color meanings are thought to be grounded in biologically based proclivities and learned associations. However, to date, there has been no direct evidence for the influence of experience on the red effect. This study focused on whether experience could change the psychological effects of the color red. In the context of the Chinese stock market, contrary to the meaning generally associated with red as negative and green as positive, red represents a rise in stock price and green stands for a decrease. An experiment using a 2×2 between subjects factorial design demonstrated that red (compared with green) impaired Chinese college students' performance on an IQ test (in accordance with the red effect), but the opposite effect was found among stockbrokers. These results provide direct evidence of learned color meanings, in support of the general model of color effect.
format	article
author	Tengxiao Zhang Buxin Han
author_facet	Tengxiao Zhang Buxin Han
author_sort	Tengxiao Zhang
title	Experience reverses the red effect among Chinese stockbrokers.
title_short	Experience reverses the red effect among Chinese stockbrokers.
title_full	Experience reverses the red effect among Chinese stockbrokers.
title_fullStr	Experience reverses the red effect among Chinese stockbrokers.
title_full_unstemmed	Experience reverses the red effect among Chinese stockbrokers.
title_sort	experience reverses the red effect among chinese stockbrokers.
publisher	Public Library of Science (PLoS)
publishDate	2014
url	https://doaj.org/article/625ec8a2bf2744b9a91eda8112faec65
work_keys_str_mv	AT tengxiaozhang experiencereversestheredeffectamongchinesestockbrokers AT buxinhan experiencereversestheredeffectamongchinesestockbrokers
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Experience reverses the red effect among Chinese stockbrokers.

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