Information Support of Process of Advertizing Management

In the article the author tells of information support of advertising management process. Management of advertising activities is carried out to optimize the process of interaction between the main participants. Therefore the author analyzes the subject-objective relationship between the participant...

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Autor principal:	M. N. Kim
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
Materias:	advertising advertisers advertisement producers advertising distributors goalsetting planning intra-corporate information database analysis of the environment analysis of competitors advertising means Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/62a139768b884c2395534ae98163ec6e
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id	oai:doaj.org-article:62a139768b884c2395534ae98163ec6e
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spelling	oai:doaj.org-article:62a139768b884c2395534ae98163ec6e2021-11-12T10:46:06ZInformation Support of Process of Advertizing Management1726-11391816-859010.22394/1726-1139-2018-3-94-102https://doaj.org/article/62a139768b884c2395534ae98163ec6e2018-06-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/800https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590In the article the author tells of information support of advertising management process. Management of advertising activities is carried out to optimize the process of interaction between the main participants. Therefore the author analyzes the subject-objective relationship between the participants. Information that serves the processes of production distribution, exchange and consumption of advertising is seen in functional aspect. Information support of advertising management assumes complete information about internal and external environment of firm. On this basis, it is possible to pass effective management resolutions.M. N. KimNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articleadvertisingadvertisersadvertisement producersadvertising distributorsgoalsettingplanningintra-corporate informationdatabaseanalysis of the environmentanalysis of competitorsadvertising meansPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 3, Pp 94-102 (2018)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	advertising advertisers advertisement producers advertising distributors goalsetting planning intra-corporate information database analysis of the environment analysis of competitors advertising means Political institutions and public administration (General) JF20-2112
spellingShingle	advertising advertisers advertisement producers advertising distributors goalsetting planning intra-corporate information database analysis of the environment analysis of competitors advertising means Political institutions and public administration (General) JF20-2112 M. N. Kim Information Support of Process of Advertizing Management
description	In the article the author tells of information support of advertising management process. Management of advertising activities is carried out to optimize the process of interaction between the main participants. Therefore the author analyzes the subject-objective relationship between the participants. Information that serves the processes of production distribution, exchange and consumption of advertising is seen in functional aspect. Information support of advertising management assumes complete information about internal and external environment of firm. On this basis, it is possible to pass effective management resolutions.
format	article
author	M. N. Kim
author_facet	M. N. Kim
author_sort	M. N. Kim
title	Information Support of Process of Advertizing Management
title_short	Information Support of Process of Advertizing Management
title_full	Information Support of Process of Advertizing Management
title_fullStr	Information Support of Process of Advertizing Management
title_full_unstemmed	Information Support of Process of Advertizing Management
title_sort	information support of process of advertizing management
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2018
url	https://doaj.org/article/62a139768b884c2395534ae98163ec6e
work_keys_str_mv	AT mnkim informationsupportofprocessofadvertizingmanagement
_version_	1718430809370656768

Information Support of Process of Advertizing Management

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