Information Support of Process of Advertizing Management
In the article the author tells of information support of advertising management process. Management of advertising activities is carried out to optimize the process of interaction between the main participants. Therefore the author analyzes the subject-objective relationship between the participant...
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| Formato: | article |
| Lenguaje: | EN RU |
| Publicado: |
North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/62a139768b884c2395534ae98163ec6e |
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