Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang

<p><em>The black rice farming is potential to be developed in Indonesia for several reasons, for instance it is a rare local varieties, has many health benefit, high value, and feaseable to be developed based on farming analysis. Magelang regency is a region that has original varieties o...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Eska Stefani, Rita Nurmalina, Amzul Rifin
Formato:	article
Lenguaje:	EN
Publicado:	Universitas Muhammadiyah Yogyakarta 2017
Materias:	A'WOT black rice development strategy Sawangan Organic Farmers Association Agriculture S Agriculture (General) S1-972 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/62f43283210e4513a82e6b4587ceef5f
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:62f43283210e4513a82e6b4587ceef5f
record_format	dspace
spelling	oai:doaj.org-article:62f43283210e4513a82e6b4587ceef5f2021-12-02T10:43:32ZStrategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang2407-814X2527-923810.18196/agr.3145https://doaj.org/article/62f43283210e4513a82e6b4587ceef5f2017-07-01T00:00:00Zhttp://journal.umy.ac.id/index.php/ag/article/view/2947https://doaj.org/toc/2407-814Xhttps://doaj.org/toc/2527-9238<p><em>The black rice farming is potential to be developed in Indonesia for several reasons, for instance it is a rare local varieties, has many health benefit, high value, and feaseable to be developed based on farming analysis. Magelang regency is a region that has original varieties of black rice. The development of black rice farming was supported by Association of Sawangan Organic Farmers. This study applied internal and external environment analysis and formulated strategy using SWOT analysis, and then the priority strategy was chosen by weighting it based on SWOT analysis framework (A’WOT). Result showed that certified organic product was the most important factor on strength while the decreasing number of black rice farmer was the weakness. Furthermore, increasing people awareness on healty food was the opportunity and the threat was black rice has not been widely known in public. The priority alternative strategy that can be applied by Association of Sawangan Organic Farmers to develop black rice farming is to build a sustainable business partner. </em></p>Eska StefaniRita NurmalinaAmzul RifinUniversitas Muhammadiyah YogyakartaarticleA'WOTblack ricedevelopment strategySawangan Organic Farmers AssociationAgricultureSAgriculture (General)S1-972BusinessHF5001-6182ENAgraris: Journal of Agribusiness and Rural Development Research, Vol 3, Iss 1, Pp 57-66 (2017)
institution	DOAJ
collection	DOAJ
language	EN
topic	A'WOT black rice development strategy Sawangan Organic Farmers Association Agriculture S Agriculture (General) S1-972 Business HF5001-6182
spellingShingle	A'WOT black rice development strategy Sawangan Organic Farmers Association Agriculture S Agriculture (General) S1-972 Business HF5001-6182 Eska Stefani Rita Nurmalina Amzul Rifin Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang
description	<p><em>The black rice farming is potential to be developed in Indonesia for several reasons, for instance it is a rare local varieties, has many health benefit, high value, and feaseable to be developed based on farming analysis. Magelang regency is a region that has original varieties of black rice. The development of black rice farming was supported by Association of Sawangan Organic Farmers. This study applied internal and external environment analysis and formulated strategy using SWOT analysis, and then the priority strategy was chosen by weighting it based on SWOT analysis framework (A’WOT). Result showed that certified organic product was the most important factor on strength while the decreasing number of black rice farmer was the weakness. Furthermore, increasing people awareness on healty food was the opportunity and the threat was black rice has not been widely known in public. The priority alternative strategy that can be applied by Association of Sawangan Organic Farmers to develop black rice farming is to build a sustainable business partner. </em></p>
format	article
author	Eska Stefani Rita Nurmalina Amzul Rifin
author_facet	Eska Stefani Rita Nurmalina Amzul Rifin
author_sort	Eska Stefani
title	Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang
title_short	Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang
title_full	Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang
title_fullStr	Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang
title_full_unstemmed	Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang
title_sort	strategi pegembangan usaha beras hitam pada asosiasi tani organik sawangan di kabupaten magelang
publisher	Universitas Muhammadiyah Yogyakarta
publishDate	2017
url	https://doaj.org/article/62f43283210e4513a82e6b4587ceef5f
work_keys_str_mv	AT eskastefani strategipegembanganusahaberashitampadaasosiasitaniorganiksawangandikabupatenmagelang AT ritanurmalina strategipegembanganusahaberashitampadaasosiasitaniorganiksawangandikabupatenmagelang AT amzulrifin strategipegembanganusahaberashitampadaasosiasitaniorganiksawangandikabupatenmagelang
_version_	1718396831037128704

Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang

Ejemplares similares