Hosting as a Lifestyle: The Case of Airbnb Digital Platform and Lisbon Hosts

<span class="abs_content">The article investigates how the Sharing Economy enables a digital platform to impact the way of life of Airbnb hosts, thus contributing to how one can benefit from some important aspects of social life based on the ideas of hosting, trust and intimacy. The...

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Autores principales:	Rodrigo Saturnino, Helena Sousa
Formato:	article
Lenguaje:	EN
Publicado:	Coordinamento SIBA 2019
Materias:	digital platforms digital reputation hosting lifestyle sharing economy Political science (General) JA1-92
Acceso en línea:	https://doaj.org/article/6304ee3e713d49dda7d92252314e6443
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spelling	oai:doaj.org-article:6304ee3e713d49dda7d92252314e64432021-11-21T15:11:41ZHosting as a Lifestyle: The Case of Airbnb Digital Platform and Lisbon Hosts1972-76232035-660910.1285/i20356609v12i3p794https://doaj.org/article/6304ee3e713d49dda7d92252314e64432019-11-01T00:00:00Zhttp://siba-ese.unisalento.it/index.php/paco/article/view/21278https://doaj.org/toc/1972-7623https://doaj.org/toc/2035-6609<span class="abs_content">The article investigates how the Sharing Economy enables a digital platform to impact the way of life of Airbnb hosts, thus contributing to how one can benefit from some important aspects of social life based on the ideas of hosting, trust and intimacy. The aim herein is to reflect on how such digital platforms use social idealizations about sharing as a moral value to encourage the modes of production of digital capitalism, providing new forms of social dramatization and transforming an Airbnb host into a self-entrepreneur. We argue that the "game" of sharing induces some behavioural changes to ensure a positive reputation which transforms the idea of hosting into a lifestyle aimed at earning money. This means that hosts are induced to manage their feelings and redefine their identities as they acquire new insights about what it means to "be at home" or to "be alone" and then use this as social capital to increase their home-based business. To describe the reconfiguration of identities and social values, we analyse 15 comprehensive interviews with Lisbon hosts that rent rooms in flats where they theythey cohabit withwithwith guests. In order to complement this, the Airbnb platform will also be analysed.</span><br />Rodrigo SaturninoHelena SousaCoordinamento SIBAarticledigital platformsdigital reputationhostinglifestylesharing economyPolitical science (General)JA1-92ENPartecipazione e Conflitto, Vol 12, Iss 3, Pp 794-818 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	digital platforms digital reputation hosting lifestyle sharing economy Political science (General) JA1-92
spellingShingle	digital platforms digital reputation hosting lifestyle sharing economy Political science (General) JA1-92 Rodrigo Saturnino Helena Sousa Hosting as a Lifestyle: The Case of Airbnb Digital Platform and Lisbon Hosts
description	<span class="abs_content">The article investigates how the Sharing Economy enables a digital platform to impact the way of life of Airbnb hosts, thus contributing to how one can benefit from some important aspects of social life based on the ideas of hosting, trust and intimacy. The aim herein is to reflect on how such digital platforms use social idealizations about sharing as a moral value to encourage the modes of production of digital capitalism, providing new forms of social dramatization and transforming an Airbnb host into a self-entrepreneur. We argue that the "game" of sharing induces some behavioural changes to ensure a positive reputation which transforms the idea of hosting into a lifestyle aimed at earning money. This means that hosts are induced to manage their feelings and redefine their identities as they acquire new insights about what it means to "be at home" or to "be alone" and then use this as social capital to increase their home-based business. To describe the reconfiguration of identities and social values, we analyse 15 comprehensive interviews with Lisbon hosts that rent rooms in flats where they theythey cohabit withwithwith guests. In order to complement this, the Airbnb platform will also be analysed.</span><br />
format	article
author	Rodrigo Saturnino Helena Sousa
author_facet	Rodrigo Saturnino Helena Sousa
author_sort	Rodrigo Saturnino
title	Hosting as a Lifestyle: The Case of Airbnb Digital Platform and Lisbon Hosts
title_short	Hosting as a Lifestyle: The Case of Airbnb Digital Platform and Lisbon Hosts
title_full	Hosting as a Lifestyle: The Case of Airbnb Digital Platform and Lisbon Hosts
title_fullStr	Hosting as a Lifestyle: The Case of Airbnb Digital Platform and Lisbon Hosts
title_full_unstemmed	Hosting as a Lifestyle: The Case of Airbnb Digital Platform and Lisbon Hosts
title_sort	hosting as a lifestyle: the case of airbnb digital platform and lisbon hosts
publisher	Coordinamento SIBA
publishDate	2019
url	https://doaj.org/article/6304ee3e713d49dda7d92252314e6443
work_keys_str_mv	AT rodrigosaturnino hostingasalifestylethecaseofairbnbdigitalplatformandlisbonhosts AT helenasousa hostingasalifestylethecaseofairbnbdigitalplatformandlisbonhosts
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Hosting as a Lifestyle: The Case of Airbnb Digital Platform and Lisbon Hosts

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