Pumping Up the Base: Deployment of Strong Emotion and Simple Language in Presidential Nomination Acceptance Speeches
Background and Method: This research examines the nomination acceptance speeches of US presidential candidates from Republican and Democratic parties in the post-WWII mass communication era (1948–2020, 38 speeches). Variables studied are the emotional tone of the speeches, their abstractness, their...
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| Formato: | article |
| Lenguaje: | EN |
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Frontiers Media S.A.
2021
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| Acceso en línea: | https://doaj.org/article/63397520cba241219b5038ecf3a5a9e2 |
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