MANAGEMENT OF BUSINESS STRATEGY COMPANIES

In order to make internet trade successful it is necessary to analyze different economic indicators, take into account changing requirements of the market, take steps aimed at increasing profit, minimization of costs and use integrated assessment of the quality of company business strategy. The arti...

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Autores principales: Lyubov' P. Petrova, Yuliya Yu. Finogenova
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2017
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Acceso en línea:https://doaj.org/article/6341fef0a2764e2eb01e5cc610e8fe65
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spelling oai:doaj.org-article:6341fef0a2764e2eb01e5cc610e8fe652021-11-15T05:20:43ZMANAGEMENT OF BUSINESS STRATEGY COMPANIES2413-28292587-925110.21686/2413-2829-2016-1-95-100https://doaj.org/article/6341fef0a2764e2eb01e5cc610e8fe652017-09-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/124https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251In order to make internet trade successful it is necessary to analyze different economic indicators, take into account changing requirements of the market, take steps aimed at increasing profit, minimization of costs and use integrated assessment of the quality of company business strategy. The article deals with business strategy of selling goods in a Russian internet shop. The strategy was designed with regard to different marketing concepts by using various tools. The authors offer a short-term forecast of daily sales on the basis of autoregressive model. Interconnection between key approaches to adopt strategy variations was identified.Lyubov' P. PetrovaYuliya Yu. FinogenovaPlekhanov Russian University of Economicsarticleregressive modelforecastconceptstrategyEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 1, Pp 95-100 (2017)
institution DOAJ
collection DOAJ
language RU
topic regressive model
forecast
concept
strategy
Economics as a science
HB71-74
spellingShingle regressive model
forecast
concept
strategy
Economics as a science
HB71-74
Lyubov' P. Petrova
Yuliya Yu. Finogenova
MANAGEMENT OF BUSINESS STRATEGY COMPANIES
description In order to make internet trade successful it is necessary to analyze different economic indicators, take into account changing requirements of the market, take steps aimed at increasing profit, minimization of costs and use integrated assessment of the quality of company business strategy. The article deals with business strategy of selling goods in a Russian internet shop. The strategy was designed with regard to different marketing concepts by using various tools. The authors offer a short-term forecast of daily sales on the basis of autoregressive model. Interconnection between key approaches to adopt strategy variations was identified.
format article
author Lyubov' P. Petrova
Yuliya Yu. Finogenova
author_facet Lyubov' P. Petrova
Yuliya Yu. Finogenova
author_sort Lyubov' P. Petrova
title MANAGEMENT OF BUSINESS STRATEGY COMPANIES
title_short MANAGEMENT OF BUSINESS STRATEGY COMPANIES
title_full MANAGEMENT OF BUSINESS STRATEGY COMPANIES
title_fullStr MANAGEMENT OF BUSINESS STRATEGY COMPANIES
title_full_unstemmed MANAGEMENT OF BUSINESS STRATEGY COMPANIES
title_sort management of business strategy companies
publisher Plekhanov Russian University of Economics
publishDate 2017
url https://doaj.org/article/6341fef0a2764e2eb01e5cc610e8fe65
work_keys_str_mv AT lyubovppetrova managementofbusinessstrategycompanies
AT yuliyayufinogenova managementofbusinessstrategycompanies
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