MANAGEMENT OF BUSINESS STRATEGY COMPANIES
In order to make internet trade successful it is necessary to analyze different economic indicators, take into account changing requirements of the market, take steps aimed at increasing profit, minimization of costs and use integrated assessment of the quality of company business strategy. The arti...
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Plekhanov Russian University of Economics
2017
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oai:doaj.org-article:6341fef0a2764e2eb01e5cc610e8fe652021-11-15T05:20:43ZMANAGEMENT OF BUSINESS STRATEGY COMPANIES2413-28292587-925110.21686/2413-2829-2016-1-95-100https://doaj.org/article/6341fef0a2764e2eb01e5cc610e8fe652017-09-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/124https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251In order to make internet trade successful it is necessary to analyze different economic indicators, take into account changing requirements of the market, take steps aimed at increasing profit, minimization of costs and use integrated assessment of the quality of company business strategy. The article deals with business strategy of selling goods in a Russian internet shop. The strategy was designed with regard to different marketing concepts by using various tools. The authors offer a short-term forecast of daily sales on the basis of autoregressive model. Interconnection between key approaches to adopt strategy variations was identified.Lyubov' P. PetrovaYuliya Yu. FinogenovaPlekhanov Russian University of Economicsarticleregressive modelforecastconceptstrategyEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 1, Pp 95-100 (2017) |
institution |
DOAJ |
collection |
DOAJ |
language |
RU |
topic |
regressive model forecast concept strategy Economics as a science HB71-74 |
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regressive model forecast concept strategy Economics as a science HB71-74 Lyubov' P. Petrova Yuliya Yu. Finogenova MANAGEMENT OF BUSINESS STRATEGY COMPANIES |
description |
In order to make internet trade successful it is necessary to analyze different economic indicators, take into account changing requirements of the market, take steps aimed at increasing profit, minimization of costs and use integrated assessment of the quality of company business strategy. The article deals with business strategy of selling goods in a Russian internet shop. The strategy was designed with regard to different marketing concepts by using various tools. The authors offer a short-term forecast of daily sales on the basis of autoregressive model. Interconnection between key approaches to adopt strategy variations was identified. |
format |
article |
author |
Lyubov' P. Petrova Yuliya Yu. Finogenova |
author_facet |
Lyubov' P. Petrova Yuliya Yu. Finogenova |
author_sort |
Lyubov' P. Petrova |
title |
MANAGEMENT OF BUSINESS STRATEGY COMPANIES |
title_short |
MANAGEMENT OF BUSINESS STRATEGY COMPANIES |
title_full |
MANAGEMENT OF BUSINESS STRATEGY COMPANIES |
title_fullStr |
MANAGEMENT OF BUSINESS STRATEGY COMPANIES |
title_full_unstemmed |
MANAGEMENT OF BUSINESS STRATEGY COMPANIES |
title_sort |
management of business strategy companies |
publisher |
Plekhanov Russian University of Economics |
publishDate |
2017 |
url |
https://doaj.org/article/6341fef0a2764e2eb01e5cc610e8fe65 |
work_keys_str_mv |
AT lyubovppetrova managementofbusinessstrategycompanies AT yuliyayufinogenova managementofbusinessstrategycompanies |
_version_ |
1718428750214856704 |