Online Event Management on Twitter in the Covid-19 Pandemic Process: The Example of the Ministry of Culture and Tourism

In this study, the use of Twitter in local and global online activity management organized to create a sense of community by the Ministry of Culture and Tourism during the COVID-19 pandemic process was analyzed. The ministry's Twitter posts were analyzed using the thematic analysis method betw...

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Autores principales:	Lütfiye Yaşar, Simge Ünlü
Formato:	article
Lenguaje:	EN TR
Publicado:	Erciyes University 2021
Materias:	halkla i̇lişkiler, online etkinlik yönetimi sosyal medya kültür ve turizm bakanlığı, covid-19 pandemi social media, ministry of culture and tourism, online event management public relations, covid-19 pandemic Communication. Mass media P87-96
Acceso en línea:	https://doaj.org/article/637591cf226449d18f96725ce45e46df
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spelling	oai:doaj.org-article:637591cf226449d18f96725ce45e46df2021-12-02T15:28:10ZOnline Event Management on Twitter in the Covid-19 Pandemic Process: The Example of the Ministry of Culture and Tourism1308-31982667-581110.17680/erciyesiletisim.900433https://doaj.org/article/637591cf226449d18f96725ce45e46df2021-07-01T00:00:00Zhttps://dergipark.org.tr/tr/pub/erciyesiletisim/issue/64302/900433https://doaj.org/toc/1308-3198https://doaj.org/toc/2667-5811In this study, the use of Twitter in local and global online activity management organized to create a sense of community by the Ministry of Culture and Tourism during the COVID-19 pandemic process was analyzed. The ministry's Twitter posts were analyzed using the thematic analysis method between March 11 and June 30, 2020. The Ministry has implemented many local and global activities, which are planned to be conducted in accordance with social distance and hygiene rules, through virtual environments during the COVID-19 pandemic process. These online activities are planned and managed online with both national and international cooperation to increase positive emotions and thoughts in society and reducing the spread of negative emotions caused by the COVID-19 epidemic. In this context, it is seen that the Ministry has undertaken a task of organizing online events that entertain the public since the COVID-19 epidemic started and making informative sharing by using the official Twitter account of the Ministry. Because of the research, it was determined that the correct planning and implementation of online activities within the framework of the corporate vision and mission aroused interest in the target audience and increased the number of followers of the ministry's Twitter account.Lütfiye YaşarSimge ÜnlüErciyes Universityarticlehalkla i̇lişkiler,online etkinlik yönetimisosyal medyakültür ve turizm bakanlığı,covid-19 pandemisocial media,ministry of culture and tourism,online event managementpublic relations,covid-19 pandemicCommunication. Mass mediaP87-96ENTRErciyes iletişim Dergisi, Vol 8, Iss 2, Pp 517-534 (2021)
institution	DOAJ
collection	DOAJ
language	EN TR
topic	halkla i̇lişkiler, online etkinlik yönetimi sosyal medya kültür ve turizm bakanlığı, covid-19 pandemi social media, ministry of culture and tourism, online event management public relations, covid-19 pandemic Communication. Mass media P87-96
spellingShingle	halkla i̇lişkiler, online etkinlik yönetimi sosyal medya kültür ve turizm bakanlığı, covid-19 pandemi social media, ministry of culture and tourism, online event management public relations, covid-19 pandemic Communication. Mass media P87-96 Lütfiye Yaşar Simge Ünlü Online Event Management on Twitter in the Covid-19 Pandemic Process: The Example of the Ministry of Culture and Tourism
description	In this study, the use of Twitter in local and global online activity management organized to create a sense of community by the Ministry of Culture and Tourism during the COVID-19 pandemic process was analyzed. The ministry's Twitter posts were analyzed using the thematic analysis method between March 11 and June 30, 2020. The Ministry has implemented many local and global activities, which are planned to be conducted in accordance with social distance and hygiene rules, through virtual environments during the COVID-19 pandemic process. These online activities are planned and managed online with both national and international cooperation to increase positive emotions and thoughts in society and reducing the spread of negative emotions caused by the COVID-19 epidemic. In this context, it is seen that the Ministry has undertaken a task of organizing online events that entertain the public since the COVID-19 epidemic started and making informative sharing by using the official Twitter account of the Ministry. Because of the research, it was determined that the correct planning and implementation of online activities within the framework of the corporate vision and mission aroused interest in the target audience and increased the number of followers of the ministry's Twitter account.
format	article
author	Lütfiye Yaşar Simge Ünlü
author_facet	Lütfiye Yaşar Simge Ünlü
author_sort	Lütfiye Yaşar
title	Online Event Management on Twitter in the Covid-19 Pandemic Process: The Example of the Ministry of Culture and Tourism
title_short	Online Event Management on Twitter in the Covid-19 Pandemic Process: The Example of the Ministry of Culture and Tourism
title_full	Online Event Management on Twitter in the Covid-19 Pandemic Process: The Example of the Ministry of Culture and Tourism
title_fullStr	Online Event Management on Twitter in the Covid-19 Pandemic Process: The Example of the Ministry of Culture and Tourism
title_full_unstemmed	Online Event Management on Twitter in the Covid-19 Pandemic Process: The Example of the Ministry of Culture and Tourism
title_sort	online event management on twitter in the covid-19 pandemic process: the example of the ministry of culture and tourism
publisher	Erciyes University
publishDate	2021
url	https://doaj.org/article/637591cf226449d18f96725ce45e46df
work_keys_str_mv	AT lutfiyeyasar onlineeventmanagementontwitterinthecovid19pandemicprocesstheexampleoftheministryofcultureandtourism AT simgeunlu onlineeventmanagementontwitterinthecovid19pandemicprocesstheexampleoftheministryofcultureandtourism
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Online Event Management on Twitter in the Covid-19 Pandemic Process: The Example of the Ministry of Culture and Tourism

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