Comportamento Empreendedor na Exploração de Oportunidades: história oral sobre o caso de uma indústria do setor alimentício
Pursuing opportunities is one of the few explored fields on entrepreneurship research studies. The entrepreneurial process has started from one or several individuals about one idea to be explored. Factors such as access to information and cognitive system influence such mechanism, guiding behavi...
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Universidade Regional do Noroeste do Estado do Rio Grande do Sul
2007
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oai:doaj.org-article:63c1c0b6089c48688c7975fed169e5932021-11-11T15:16:04ZComportamento Empreendedor na Exploração de Oportunidades: história oral sobre o caso de uma indústria do setor alimentício1678-48552237-6453https://doaj.org/article/63c1c0b6089c48688c7975fed169e5932007-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=75251004https://doaj.org/toc/1678-4855https://doaj.org/toc/2237-6453Pursuing opportunities is one of the few explored fields on entrepreneurship research studies. The entrepreneurial process has started from one or several individuals about one idea to be explored. Factors such as access to information and cognitive system influence such mechanism, guiding behaviors towards the creation of values. The individuals role is extremely important for success achievement. Thus, this paper introduces an approach of pursuing opportunities according to one entrepreneurs view. The choice of the case study was based on the innovative character of the opportunity pursued by the entrepreneur, subject of this study. This paper is framed as a case study with oral history report, through which the entrepreneurial behavior and the sense of opportunity are inferred in accordance with the production and industrialization of diet-light food. The initial process of research and development was carried out by a kind of hatching in a university in the south of Brazil, when the Stevia Rebaudian plant, found in the Brazilian and Paraguayan flora, was studied.César Renato Ferreira da CostaHilka Vier MachadoFrancisco Giovanni David VieiraUniversidade Regional do Noroeste do Estado do Rio Grande do SularticleentrepreneurshipopportunitystrategyEconomic growth, development, planningHD72-88PTDesenvolvimento em Questão, Vol 5, Iss 10, Pp 75-95 (2007) |
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PT |
| topic |
entrepreneurship opportunity strategy Economic growth, development, planning HD72-88 |
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entrepreneurship opportunity strategy Economic growth, development, planning HD72-88 César Renato Ferreira da Costa Hilka Vier Machado Francisco Giovanni David Vieira Comportamento Empreendedor na Exploração de Oportunidades: história oral sobre o caso de uma indústria do setor alimentício |
| description |
Pursuing opportunities is one of the few explored fields on entrepreneurship research
studies. The entrepreneurial process has started from one or several individuals about one
idea to be explored. Factors such as access to information and cognitive system influence
such mechanism, guiding behaviors towards the creation of values. The individuals role is
extremely important for success achievement. Thus, this paper introduces an approach of
pursuing opportunities according to one entrepreneurs view. The choice of the case study
was based on the innovative character of the opportunity pursued by the entrepreneur,
subject of this study. This paper is framed as a case study with oral history report, through
which the entrepreneurial behavior and the sense of opportunity are inferred in accordance
with the production and industrialization of diet-light food. The initial process of research
and development was carried out by a kind of hatching in a university in the south of Brazil,
when the Stevia Rebaudian plant, found in the Brazilian and Paraguayan flora, was studied. |
| format |
article |
| author |
César Renato Ferreira da Costa Hilka Vier Machado Francisco Giovanni David Vieira |
| author_facet |
César Renato Ferreira da Costa Hilka Vier Machado Francisco Giovanni David Vieira |
| author_sort |
César Renato Ferreira da Costa |
| title |
Comportamento Empreendedor
na Exploração de Oportunidades:
história oral sobre o caso
de uma indústria do setor alimentício |
| title_short |
Comportamento Empreendedor
na Exploração de Oportunidades:
história oral sobre o caso
de uma indústria do setor alimentício |
| title_full |
Comportamento Empreendedor
na Exploração de Oportunidades:
história oral sobre o caso
de uma indústria do setor alimentício |
| title_fullStr |
Comportamento Empreendedor
na Exploração de Oportunidades:
história oral sobre o caso
de uma indústria do setor alimentício |
| title_full_unstemmed |
Comportamento Empreendedor
na Exploração de Oportunidades:
história oral sobre o caso
de uma indústria do setor alimentício |
| title_sort |
comportamento empreendedor
na exploração de oportunidades:
história oral sobre o caso
de uma indústria do setor alimentício |
| publisher |
Universidade Regional do Noroeste do Estado do Rio Grande do Sul |
| publishDate |
2007 |
| url |
https://doaj.org/article/63c1c0b6089c48688c7975fed169e593 |
| work_keys_str_mv |
AT cesarrenatoferreiradacosta comportamentoempreendedornaexploracaodeoportunidadeshistoriaoralsobreocasodeumaindustriadosetoralimenticio AT hilkaviermachado comportamentoempreendedornaexploracaodeoportunidadeshistoriaoralsobreocasodeumaindustriadosetoralimenticio AT franciscogiovannidavidvieira comportamentoempreendedornaexploracaodeoportunidadeshistoriaoralsobreocasodeumaindustriadosetoralimenticio |
| _version_ |
1718435893503590400 |