Plakat jako przykład multimodalnego amalgamatu

Poster as an example of a multimodal amalgam (conceptual blend) The author analyses two posters used in two social campaigns. Posters are unique in their usage as means of communication because they aim to provide information quickly and in an eye-catching way. As a result, their authors often...

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Autor principal:	Justyna Winiarska
Formato:	article
Lenguaje:	DE EN FR PL RU
Publicado:	Ksiegarnia Akademicka Publishing 2020
Materias:	amalgamaty integracja pojęciowa komunikat multimodalny Language. Linguistic theory. Comparative grammar P101-410
Acceso en línea:	https://doaj.org/article/642f0fbb23ae459996f6bbfc32b3003a
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:642f0fbb23ae459996f6bbfc32b3003a
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spelling	oai:doaj.org-article:642f0fbb23ae459996f6bbfc32b3003a2021-11-27T12:58:53ZPlakat jako przykład multimodalnego amalgamatu10.12797/LV.11.2016.22.031896-21222392-1226https://doaj.org/article/642f0fbb23ae459996f6bbfc32b3003a2020-12-01T00:00:00Zhttps://journals.akademicka.pl/lv/article/view/2659https://doaj.org/toc/1896-2122https://doaj.org/toc/2392-1226 Poster as an example of a multimodal amalgam (conceptual blend) The author analyses two posters used in two social campaigns. Posters are unique in their usage as means of communication because they aim to provide information quickly and in an eye-catching way. As a result, their authors often use conceptual blending and integration to create persuasive communication. In the article, the author treats posters as complex blends, she finds input spaces, indicates relations between their elements, and tries to discover generic spaces on different levels of specificity. This methodology enables her to show how a complex verbal and visual statement can be coherently understood by the viewer. Justyna WiniarskaKsiegarnia Akademicka Publishingarticleamalgamatyintegracja pojęciowakomunikat multimodalnyLanguage. Linguistic theory. Comparative grammarP101-410DEENFRPLRULingVaria, Vol 11, Iss 22 (2020)
institution	DOAJ
collection	DOAJ
language	DE EN FR PL RU
topic	amalgamaty integracja pojęciowa komunikat multimodalny Language. Linguistic theory. Comparative grammar P101-410
spellingShingle	amalgamaty integracja pojęciowa komunikat multimodalny Language. Linguistic theory. Comparative grammar P101-410 Justyna Winiarska Plakat jako przykład multimodalnego amalgamatu
description	Poster as an example of a multimodal amalgam (conceptual blend) The author analyses two posters used in two social campaigns. Posters are unique in their usage as means of communication because they aim to provide information quickly and in an eye-catching way. As a result, their authors often use conceptual blending and integration to create persuasive communication. In the article, the author treats posters as complex blends, she finds input spaces, indicates relations between their elements, and tries to discover generic spaces on different levels of specificity. This methodology enables her to show how a complex verbal and visual statement can be coherently understood by the viewer.
format	article
author	Justyna Winiarska
author_facet	Justyna Winiarska
author_sort	Justyna Winiarska
title	Plakat jako przykład multimodalnego amalgamatu
title_short	Plakat jako przykład multimodalnego amalgamatu
title_full	Plakat jako przykład multimodalnego amalgamatu
title_fullStr	Plakat jako przykład multimodalnego amalgamatu
title_full_unstemmed	Plakat jako przykład multimodalnego amalgamatu
title_sort	plakat jako przykład multimodalnego amalgamatu
publisher	Ksiegarnia Akademicka Publishing
publishDate	2020
url	https://doaj.org/article/642f0fbb23ae459996f6bbfc32b3003a
work_keys_str_mv	AT justynawiniarska plakatjakoprzykładmultimodalnegoamalgamatu
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Plakat jako przykład multimodalnego amalgamatu

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