Using social media to disseminate injury prevention content: Is a picture worth a thousand words?

Social media (SM) offers an opportunity for injury professionals to disseminate reliable safety recommendations to parents, yet little is known about the reach and impact of SM messages on parental safety knowledge and safety behavior adoption. It is also unclear whether electronic health (eHealth)...

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Autores principales:	Rebecca J. McAdams, Kristin J. Roberts, Elizabeth G. Klein, Jennifer A. Manganello, Lara B. McKenzie
Formato:	article
Lenguaje:	EN
Publicado:	New Prairie Press 2021
Materias:	ehealth literacy social media injury prevention pediatric Special aspects of education LC8-6691 Public aspects of medicine RA1-1270
Acceso en línea:	https://doaj.org/article/645e8624a0ef4a8eb7f84c7fbc3cf68d
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spelling	oai:doaj.org-article:645e8624a0ef4a8eb7f84c7fbc3cf68d2021-11-18T18:15:56ZUsing social media to disseminate injury prevention content: Is a picture worth a thousand words?10.4148/2572-1836.10962572-1836https://doaj.org/article/645e8624a0ef4a8eb7f84c7fbc3cf68d2021-04-01T00:00:00Zhttps://newprairiepress.org/cgi/viewcontent.cgi?article=1096&context=hbrhttps://doaj.org/toc/2572-1836Social media (SM) offers an opportunity for injury professionals to disseminate reliable safety recommendations to parents, yet little is known about the reach and impact of SM messages on parental safety knowledge and safety behavior adoption. It is also unclear whether electronic health (eHealth) literacy level is associated with understanding of messages.<strong> </strong>Parents of children (< 7 years) were recruited from a nationally representative consumer panel to complete an online survey assessing their Internet and SM usage and eHealth literacy level using the eHealth Literacy Scale (eHEALS). Participants were shown three safety SM posts where images and text matched or did not match. A post-exposure survey captured participant understanding of SM post message. Five-hundred eighty parents completed the survey. A majority of participants were female (58.6%) with high eHealth literacy (84.5%). Compared to low eHealth literate parents, a larger proportion of high eHealth literate parents correctly identified the message in mismatched posts (safe sleep: p = .0081; poison prevention: p = .0052), while similar proportions of parents with high and low eHealth literacy correctly identified a matched post for bike safety (p = .7022). Within each eHealth literacy level, high eHealth literate parents were more often able to correctly identify SM post messaging when the photo and text matched. Parents are using SM to acquire safety, health, and parenting information; therefore, it is incumbent upon disseminators to create content with clear messages. SM posts should utilize matching text with imagery that illustrates the recommended safety behavior to facilitate parental understanding of safety recommendations, regardless of audience eHealth literacy level.Rebecca J. McAdamsKristin J. RobertsElizabeth G. KleinJennifer A. ManganelloLara B. McKenzieNew Prairie Pressarticleehealth literacysocial mediainjury preventionpediatricSpecial aspects of educationLC8-6691Public aspects of medicineRA1-1270ENHealth Behavior Research, Vol 4, Iss 2 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	ehealth literacy social media injury prevention pediatric Special aspects of education LC8-6691 Public aspects of medicine RA1-1270
spellingShingle	ehealth literacy social media injury prevention pediatric Special aspects of education LC8-6691 Public aspects of medicine RA1-1270 Rebecca J. McAdams Kristin J. Roberts Elizabeth G. Klein Jennifer A. Manganello Lara B. McKenzie Using social media to disseminate injury prevention content: Is a picture worth a thousand words?
description	Social media (SM) offers an opportunity for injury professionals to disseminate reliable safety recommendations to parents, yet little is known about the reach and impact of SM messages on parental safety knowledge and safety behavior adoption. It is also unclear whether electronic health (eHealth) literacy level is associated with understanding of messages.<strong> </strong>Parents of children (< 7 years) were recruited from a nationally representative consumer panel to complete an online survey assessing their Internet and SM usage and eHealth literacy level using the eHealth Literacy Scale (eHEALS). Participants were shown three safety SM posts where images and text matched or did not match. A post-exposure survey captured participant understanding of SM post message. Five-hundred eighty parents completed the survey. A majority of participants were female (58.6%) with high eHealth literacy (84.5%). Compared to low eHealth literate parents, a larger proportion of high eHealth literate parents correctly identified the message in mismatched posts (safe sleep: p = .0081; poison prevention: p = .0052), while similar proportions of parents with high and low eHealth literacy correctly identified a matched post for bike safety (p = .7022). Within each eHealth literacy level, high eHealth literate parents were more often able to correctly identify SM post messaging when the photo and text matched. Parents are using SM to acquire safety, health, and parenting information; therefore, it is incumbent upon disseminators to create content with clear messages. SM posts should utilize matching text with imagery that illustrates the recommended safety behavior to facilitate parental understanding of safety recommendations, regardless of audience eHealth literacy level.
format	article
author	Rebecca J. McAdams Kristin J. Roberts Elizabeth G. Klein Jennifer A. Manganello Lara B. McKenzie
author_facet	Rebecca J. McAdams Kristin J. Roberts Elizabeth G. Klein Jennifer A. Manganello Lara B. McKenzie
author_sort	Rebecca J. McAdams
title	Using social media to disseminate injury prevention content: Is a picture worth a thousand words?
title_short	Using social media to disseminate injury prevention content: Is a picture worth a thousand words?
title_full	Using social media to disseminate injury prevention content: Is a picture worth a thousand words?
title_fullStr	Using social media to disseminate injury prevention content: Is a picture worth a thousand words?
title_full_unstemmed	Using social media to disseminate injury prevention content: Is a picture worth a thousand words?
title_sort	using social media to disseminate injury prevention content: is a picture worth a thousand words?
publisher	New Prairie Press
publishDate	2021
url	https://doaj.org/article/645e8624a0ef4a8eb7f84c7fbc3cf68d
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Using social media to disseminate injury prevention content: Is a picture worth a thousand words?

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