MEDIATING EFFECT OF BRAND IMAGE AND BRAND TRUST BETWEEN E-WOM ON SMARTPHONE BUY INTEREST IN TANGERANG CITY
The population in this study is the people in Tangerang City who are at least 17 years old and know about smartphone products. The sample was taken by 150 respondents using purposive sampling. The data were obtained through questionnaires on the Likert scale 1-5, which has been widely used as an int...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN RU |
| Published: |
Russian Journal of Agricultural and Socio-Economic Sciences
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/6495b48c85dd4aefb82734e123c234df |
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