MEDIATING EFFECT OF BRAND IMAGE AND BRAND TRUST BETWEEN E-WOM ON SMARTPHONE BUY INTEREST IN TANGERANG CITY

The population in this study is the people in Tangerang City who are at least 17 years old and know about smartphone products. The sample was taken by 150 respondents using purposive sampling. The data were obtained through questionnaires on the Likert scale 1-5, which has been widely used as an int...

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Autores principales: Dewi F.M., Sulivyo L., Bastaman A.
Formato: article
Lenguaje:EN
RU
Publicado: Russian Journal of Agricultural and Socio-Economic Sciences 2021
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Acceso en línea:https://doaj.org/article/6495b48c85dd4aefb82734e123c234df
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