Book Review: Communication Strategy–Strategic Public Relations for Archaeological Open-Air Museums by M.A. Zielinska and R.P. Paardekooper

How a museum communicates to its audience has changed significantly in the past decades. With the introduction of the Internet and the creation of social media sites such as Facebook, Twitter and Instagram, social media has become an integrated part of the everyday life of the majority of museum vis...

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Autor principal:	Rikke Olafson
Formato:	article
Lenguaje:	EN
Publicado:	EXARC 2014
Materias:	archaeological open-air museum presentation newest era book review Museums. Collectors and collecting AM1-501 Archaeology CC1-960
Acceso en línea:	https://doaj.org/article/64f1d940a7ea40d0b647650d471ee22e
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spelling	oai:doaj.org-article:64f1d940a7ea40d0b647650d471ee22e2021-12-01T14:42:31ZBook Review: Communication Strategy–Strategic Public Relations for Archaeological Open-Air Museums by M.A. Zielinska and R.P. Paardekooper2212-8956https://doaj.org/article/64f1d940a7ea40d0b647650d471ee22e2014-05-01T00:00:00Zhttps://exarc.net/ark:/88735/10155https://doaj.org/toc/2212-8956How a museum communicates to its audience has changed significantly in the past decades. With the introduction of the Internet and the creation of social media sites such as Facebook, Twitter and Instagram, social media has become an integrated part of the everyday life of the majority of museum visitors. Furthermore, the way in which museums understand their visitors has changed considerably also, as museums now for example talk of users instead of audiences.Rikke OlafsonEXARCarticlearchaeological open-air museumpresentationnewest erabookreviewMuseums. Collectors and collectingAM1-501ArchaeologyCC1-960ENEXARC Journal, Iss 2014/2 (2014)
institution	DOAJ
collection	DOAJ
language	EN
topic	archaeological open-air museum presentation newest era book review Museums. Collectors and collecting AM1-501 Archaeology CC1-960
spellingShingle	archaeological open-air museum presentation newest era book review Museums. Collectors and collecting AM1-501 Archaeology CC1-960 Rikke Olafson Book Review: Communication Strategy–Strategic Public Relations for Archaeological Open-Air Museums by M.A. Zielinska and R.P. Paardekooper
description	How a museum communicates to its audience has changed significantly in the past decades. With the introduction of the Internet and the creation of social media sites such as Facebook, Twitter and Instagram, social media has become an integrated part of the everyday life of the majority of museum visitors. Furthermore, the way in which museums understand their visitors has changed considerably also, as museums now for example talk of users instead of audiences.
format	article
author	Rikke Olafson
author_facet	Rikke Olafson
author_sort	Rikke Olafson
title	Book Review: Communication Strategy–Strategic Public Relations for Archaeological Open-Air Museums by M.A. Zielinska and R.P. Paardekooper
title_short	Book Review: Communication Strategy–Strategic Public Relations for Archaeological Open-Air Museums by M.A. Zielinska and R.P. Paardekooper
title_full	Book Review: Communication Strategy–Strategic Public Relations for Archaeological Open-Air Museums by M.A. Zielinska and R.P. Paardekooper
title_fullStr	Book Review: Communication Strategy–Strategic Public Relations for Archaeological Open-Air Museums by M.A. Zielinska and R.P. Paardekooper
title_full_unstemmed	Book Review: Communication Strategy–Strategic Public Relations for Archaeological Open-Air Museums by M.A. Zielinska and R.P. Paardekooper
title_sort	book review: communication strategy–strategic public relations for archaeological open-air museums by m.a. zielinska and r.p. paardekooper
publisher	EXARC
publishDate	2014
url	https://doaj.org/article/64f1d940a7ea40d0b647650d471ee22e
work_keys_str_mv	AT rikkeolafson bookreviewcommunicationstrategystrategicpublicrelationsforarchaeologicalopenairmuseumsbymazielinskaandrppaardekooper
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Book Review: Communication Strategy–Strategic Public Relations for Archaeological Open-Air Museums by M.A. Zielinska and R.P. Paardekooper

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