The influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model.

Newer approaches in health communication research indicate that understanding the flow of emotional experiences during exposure to fear appeals can clarify their persuasive effects. In a laboratory experiment, the impact of valence shifts during exposure to fear appeals on determinants of health-rel...

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Autores principales:	Perina Siegenthaler, Alexander Ort, Andreas Fahr
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/656b085f9cee4f8d82f35b9102f3d41f
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spelling	oai:doaj.org-article:656b085f9cee4f8d82f35b9102f3d41f2021-12-02T20:04:45ZThe influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model.1932-620310.1371/journal.pone.0255113https://doaj.org/article/656b085f9cee4f8d82f35b9102f3d41f2021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0255113https://doaj.org/toc/1932-6203Newer approaches in health communication research indicate that understanding the flow of emotional experiences during exposure to fear appeals can clarify their persuasive effects. In a laboratory experiment, the impact of valence shifts during exposure to fear appeals on determinants of health-relevant behaviors were examined. Continuous response measurement allowed gathering real-time data about participants' experiences of valence shifts during exposure. Among the results, a shift from negative to positive valence promoted efficacy perceptions but only for people being personally affected by the health issue. Perceived efficacy, in turn, increased intentions to put recommended behaviors into practice. This suggests that inducing positive valence shifts in health messages improves their effectiveness, especially for relevant target groups.Perina SiegenthalerAlexander OrtAndreas FahrPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 9, p e0255113 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Perina Siegenthaler Alexander Ort Andreas Fahr The influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model.
description	Newer approaches in health communication research indicate that understanding the flow of emotional experiences during exposure to fear appeals can clarify their persuasive effects. In a laboratory experiment, the impact of valence shifts during exposure to fear appeals on determinants of health-relevant behaviors were examined. Continuous response measurement allowed gathering real-time data about participants' experiences of valence shifts during exposure. Among the results, a shift from negative to positive valence promoted efficacy perceptions but only for people being personally affected by the health issue. Perceived efficacy, in turn, increased intentions to put recommended behaviors into practice. This suggests that inducing positive valence shifts in health messages improves their effectiveness, especially for relevant target groups.
format	article
author	Perina Siegenthaler Alexander Ort Andreas Fahr
author_facet	Perina Siegenthaler Alexander Ort Andreas Fahr
author_sort	Perina Siegenthaler
title	The influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model.
title_short	The influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model.
title_full	The influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model.
title_fullStr	The influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model.
title_full_unstemmed	The influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model.
title_sort	influence of valence shifts in fear appeals on message processing and behavioral intentions: a moderated mediation model.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/656b085f9cee4f8d82f35b9102f3d41f
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The influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model.

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