The influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model.

Newer approaches in health communication research indicate that understanding the flow of emotional experiences during exposure to fear appeals can clarify their persuasive effects. In a laboratory experiment, the impact of valence shifts during exposure to fear appeals on determinants of health-rel...

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Autores principales: Perina Siegenthaler, Alexander Ort, Andreas Fahr
Formato: article
Lenguaje:EN
Publicado: Public Library of Science (PLoS) 2021
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Acceso en línea:https://doaj.org/article/656b085f9cee4f8d82f35b9102f3d41f
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