Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students
This paper reports the results of an empirical study undertaken with a sample of 368 undergraduate business administration students from five private universities in a large Brazilian city. The objective was to analyze the differences in perceptions of the course by students from high and low income...
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FUCAPE Business School
2015
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oai:doaj.org-article:659559c5ce1e432bb1d95ca1835317af2021-11-11T15:48:06ZConstruction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students1807-734Xhttps://doaj.org/article/659559c5ce1e432bb1d95ca1835317af2015-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123041058004https://doaj.org/toc/1807-734XThis paper reports the results of an empirical study undertaken with a sample of 368 undergraduate business administration students from five private universities in a large Brazilian city. The objective was to analyze the differences in perceptions of the course by students from high and low income backgrounds regarding the following issues: the cultural and symbolic elements involving higher education; the relevance of higher education in consumer priorities and the influence on consumption behavior of students; the appropriateness of the course to their reality; and the expected benefits of obtaining a degree. The data were analyzed using the Grade of Membership (GoM) and t-test statistical techniques. The results, which were compared with the theoretical framework on consumption in a cultural and symbolic perspective, signaled there is a difference in meaning between the two groups of students.Marcelo de Rezende PintoMarcos Eugênio Vale LeãoRamon Silva LeiteDanielle Ramos de Miranda PereiraFUCAPE Business Schoolarticleundergraduate business administration courselowincome studentsconsumptionBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 12, Iss 4, Pp 79-98 (2015) |
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undergraduate business administration course low income students consumption Business HF5001-6182 |
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undergraduate business administration course low income students consumption Business HF5001-6182 Marcelo de Rezende Pinto Marcos Eugênio Vale Leão Ramon Silva Leite Danielle Ramos de Miranda Pereira Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
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This paper reports the results of an empirical study undertaken with a sample of 368 undergraduate business administration students from five private universities in a large Brazilian city. The objective was to analyze the differences in perceptions of the course by students from high and low income backgrounds regarding the following issues: the cultural and symbolic elements involving higher education; the relevance of higher education in consumer priorities and the influence on consumption behavior of students; the appropriateness of the course to their reality; and the expected benefits of obtaining a degree. The data were analyzed using the Grade of Membership (GoM) and t-test statistical techniques. The results, which were compared with the theoretical framework on consumption in a cultural and symbolic perspective, signaled there is a difference in meaning between the two groups of students. |
format |
article |
author |
Marcelo de Rezende Pinto Marcos Eugênio Vale Leão Ramon Silva Leite Danielle Ramos de Miranda Pereira |
author_facet |
Marcelo de Rezende Pinto Marcos Eugênio Vale Leão Ramon Silva Leite Danielle Ramos de Miranda Pereira |
author_sort |
Marcelo de Rezende Pinto |
title |
Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
title_short |
Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
title_full |
Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
title_fullStr |
Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
title_full_unstemmed |
Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students |
title_sort |
construction of meaning of the undergraduate course in business administration by high and low income students |
publisher |
FUCAPE Business School |
publishDate |
2015 |
url |
https://doaj.org/article/659559c5ce1e432bb1d95ca1835317af |
work_keys_str_mv |
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