The e-commerce supply chain and environmental sustainability: An empirical investigation on the online retail sector

Despite the significant growth of e-commerce in recent years, especially in the business-to-consumer (B2C) online retail sector, its positive and negative environmental implications are unclear from previous research. To understand the environmental impacts of e-commerce, two conceptual models were...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Prakash Rao, Sreejith Balasubramanian, Nitin Vihari, Shazi Jabeen, Vinaya Shukla, Janya Chanchaichujit
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	e-commerce environmental sustainability online shopping green consumerism gulf cooperation countries (gcc) Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/65ca96e4066b4c8bacf206aab3654e0c
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:65ca96e4066b4c8bacf206aab3654e0c
record_format	dspace
spelling	oai:doaj.org-article:65ca96e4066b4c8bacf206aab3654e0c2021-12-02T18:17:07ZThe e-commerce supply chain and environmental sustainability: An empirical investigation on the online retail sector2331-197510.1080/23311975.2021.1938377https://doaj.org/article/65ca96e4066b4c8bacf206aab3654e0c2021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1938377https://doaj.org/toc/2331-1975Despite the significant growth of e-commerce in recent years, especially in the business-to-consumer (B2C) online retail sector, its positive and negative environmental implications are unclear from previous research. To understand the environmental impacts of e-commerce, two conceptual models were first developed from the literature. Next, using 303 responses collected through a structured questionnaire from the GCC countries, the proposed models, including the relevance/appropriateness of each construct and its underlying items, were validated, and then the hypothesized relationships between them were assessed. The findings of Model 1 showed that green consumerism does shape the consumers’ positive and negative environmental attitudes towards e-commerce, which in turn was found to influence the behavioral intention to use e-commerce channels. In Model 2, positive environmental attitudes no longer predicted behavioral intention with the introduction of perceived ease of use and perceived usefulness constructs as consumers preferred ease of use and usefulness of e-commerce over positive environmental factors. Interestingly, the impact of negative environmental attitudes on behavioral intention remained even in the presence of perceived ease of use and perceived usefulness. The study provides critical insights for practitioners and policymakers in promoting and leveraging the positive environmental benefits of e-commerce, while at the same time strive to minimize/eliminate its negative environmental impacts. The study is arguably the first empirical attempt in understanding the positive and negative environmental implications of e-commerce and its impact on the consumer intention to use e-commerce, and hence the study findings are novel.Prakash RaoSreejith BalasubramanianNitin VihariShazi JabeenVinaya ShuklaJanya ChanchaichujitTaylor & Francis Grouparticlee-commerceenvironmental sustainabilityonline shoppinggreen consumerismgulf cooperation countries (gcc)BusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	e-commerce environmental sustainability online shopping green consumerism gulf cooperation countries (gcc) Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	e-commerce environmental sustainability online shopping green consumerism gulf cooperation countries (gcc) Business HF5001-6182 Management. Industrial management HD28-70 Prakash Rao Sreejith Balasubramanian Nitin Vihari Shazi Jabeen Vinaya Shukla Janya Chanchaichujit The e-commerce supply chain and environmental sustainability: An empirical investigation on the online retail sector
description	Despite the significant growth of e-commerce in recent years, especially in the business-to-consumer (B2C) online retail sector, its positive and negative environmental implications are unclear from previous research. To understand the environmental impacts of e-commerce, two conceptual models were first developed from the literature. Next, using 303 responses collected through a structured questionnaire from the GCC countries, the proposed models, including the relevance/appropriateness of each construct and its underlying items, were validated, and then the hypothesized relationships between them were assessed. The findings of Model 1 showed that green consumerism does shape the consumers’ positive and negative environmental attitudes towards e-commerce, which in turn was found to influence the behavioral intention to use e-commerce channels. In Model 2, positive environmental attitudes no longer predicted behavioral intention with the introduction of perceived ease of use and perceived usefulness constructs as consumers preferred ease of use and usefulness of e-commerce over positive environmental factors. Interestingly, the impact of negative environmental attitudes on behavioral intention remained even in the presence of perceived ease of use and perceived usefulness. The study provides critical insights for practitioners and policymakers in promoting and leveraging the positive environmental benefits of e-commerce, while at the same time strive to minimize/eliminate its negative environmental impacts. The study is arguably the first empirical attempt in understanding the positive and negative environmental implications of e-commerce and its impact on the consumer intention to use e-commerce, and hence the study findings are novel.
format	article
author	Prakash Rao Sreejith Balasubramanian Nitin Vihari Shazi Jabeen Vinaya Shukla Janya Chanchaichujit
author_facet	Prakash Rao Sreejith Balasubramanian Nitin Vihari Shazi Jabeen Vinaya Shukla Janya Chanchaichujit
author_sort	Prakash Rao
title	The e-commerce supply chain and environmental sustainability: An empirical investigation on the online retail sector
title_short	The e-commerce supply chain and environmental sustainability: An empirical investigation on the online retail sector
title_full	The e-commerce supply chain and environmental sustainability: An empirical investigation on the online retail sector
title_fullStr	The e-commerce supply chain and environmental sustainability: An empirical investigation on the online retail sector
title_full_unstemmed	The e-commerce supply chain and environmental sustainability: An empirical investigation on the online retail sector
title_sort	e-commerce supply chain and environmental sustainability: an empirical investigation on the online retail sector
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/65ca96e4066b4c8bacf206aab3654e0c
work_keys_str_mv	AT prakashrao theecommercesupplychainandenvironmentalsustainabilityanempiricalinvestigationontheonlineretailsector AT sreejithbalasubramanian theecommercesupplychainandenvironmentalsustainabilityanempiricalinvestigationontheonlineretailsector AT nitinvihari theecommercesupplychainandenvironmentalsustainabilityanempiricalinvestigationontheonlineretailsector AT shazijabeen theecommercesupplychainandenvironmentalsustainabilityanempiricalinvestigationontheonlineretailsector AT vinayashukla theecommercesupplychainandenvironmentalsustainabilityanempiricalinvestigationontheonlineretailsector AT janyachanchaichujit theecommercesupplychainandenvironmentalsustainabilityanempiricalinvestigationontheonlineretailsector AT prakashrao ecommercesupplychainandenvironmentalsustainabilityanempiricalinvestigationontheonlineretailsector AT sreejithbalasubramanian ecommercesupplychainandenvironmentalsustainabilityanempiricalinvestigationontheonlineretailsector AT nitinvihari ecommercesupplychainandenvironmentalsustainabilityanempiricalinvestigationontheonlineretailsector AT shazijabeen ecommercesupplychainandenvironmentalsustainabilityanempiricalinvestigationontheonlineretailsector AT vinayashukla ecommercesupplychainandenvironmentalsustainabilityanempiricalinvestigationontheonlineretailsector AT janyachanchaichujit ecommercesupplychainandenvironmentalsustainabilityanempiricalinvestigationontheonlineretailsector
_version_	1718378277105565696

The e-commerce supply chain and environmental sustainability: An empirical investigation on the online retail sector

Ejemplares similares