Consumer Motivation to Enhance Purchase Intention Towards Electric Vehicles in Malaysia

Transportation is extremely important in contributing to the life quality development of urban areas. However, it has influenced negatively on individuals and the environment due to carbon emissions and gases. Worldwide, organizations and countries are exploring a solution and have developed Electri...

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Autores principales: Abbasi Haider Ali, Shaari Zullina Hussain, Moughal Wajiha
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Publicado: EDP Sciences 2021
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Acceso en línea:https://doaj.org/article/662ca9607abe4fe1bb4a3c18d8b14cfa
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spelling oai:doaj.org-article:662ca9607abe4fe1bb4a3c18d8b14cfa2021-12-02T17:15:22ZConsumer Motivation to Enhance Purchase Intention Towards Electric Vehicles in Malaysia2261-242410.1051/shsconf/202112409003https://doaj.org/article/662ca9607abe4fe1bb4a3c18d8b14cfa2021-01-01T00:00:00Zhttps://www.shs-conferences.org/articles/shsconf/pdf/2021/35/shsconf_icmesh2020_09003.pdfhttps://doaj.org/toc/2261-2424Transportation is extremely important in contributing to the life quality development of urban areas. However, it has influenced negatively on individuals and the environment due to carbon emissions and gases. Worldwide, organizations and countries are exploring a solution and have developed Electric Vehicles (EVs) as the best possible solution. Electric vehicles emit no exhaust emissions and are powered by batteries. The adoption rate of EVs in rich countries is increasing year after year, while consumer adoption intention of EVs in poor countries is quite low, particularly in Malaysia. The ownership percentage of Internal Combustion Engine Vehicles (ICEs) in Malaysia is 93 percent, placing it near the top of the globe, but EV adoption is just about 3.5 percent. Consumer awareness of EVs is quite low, which is why consumer adoption intentions toward EVs are not increasing. Malaysia is the world's 26th highest emitter of carbon and greenhouse gases (GHG). This study will assist in identifying the characteristics that can maximize consumer interest in EVs and will be beneficial to the government and industry in developing the market as stated in the Paris accord and achieving the Carbon Neutral Nation 2050 aim. The study will go through the motivators that lead consumers to purchase EVs. These characteristics will provide transportation sectors insights on bridging the demand and supply of sustainable vehicles.Abbasi Haider AliShaari Zullina HussainMoughal WajihaEDP SciencesarticleSocial SciencesHENFRSHS Web of Conferences, Vol 124, p 09003 (2021)
institution DOAJ
collection DOAJ
language EN
FR
topic Social Sciences
H
spellingShingle Social Sciences
H
Abbasi Haider Ali
Shaari Zullina Hussain
Moughal Wajiha
Consumer Motivation to Enhance Purchase Intention Towards Electric Vehicles in Malaysia
description Transportation is extremely important in contributing to the life quality development of urban areas. However, it has influenced negatively on individuals and the environment due to carbon emissions and gases. Worldwide, organizations and countries are exploring a solution and have developed Electric Vehicles (EVs) as the best possible solution. Electric vehicles emit no exhaust emissions and are powered by batteries. The adoption rate of EVs in rich countries is increasing year after year, while consumer adoption intention of EVs in poor countries is quite low, particularly in Malaysia. The ownership percentage of Internal Combustion Engine Vehicles (ICEs) in Malaysia is 93 percent, placing it near the top of the globe, but EV adoption is just about 3.5 percent. Consumer awareness of EVs is quite low, which is why consumer adoption intentions toward EVs are not increasing. Malaysia is the world's 26th highest emitter of carbon and greenhouse gases (GHG). This study will assist in identifying the characteristics that can maximize consumer interest in EVs and will be beneficial to the government and industry in developing the market as stated in the Paris accord and achieving the Carbon Neutral Nation 2050 aim. The study will go through the motivators that lead consumers to purchase EVs. These characteristics will provide transportation sectors insights on bridging the demand and supply of sustainable vehicles.
format article
author Abbasi Haider Ali
Shaari Zullina Hussain
Moughal Wajiha
author_facet Abbasi Haider Ali
Shaari Zullina Hussain
Moughal Wajiha
author_sort Abbasi Haider Ali
title Consumer Motivation to Enhance Purchase Intention Towards Electric Vehicles in Malaysia
title_short Consumer Motivation to Enhance Purchase Intention Towards Electric Vehicles in Malaysia
title_full Consumer Motivation to Enhance Purchase Intention Towards Electric Vehicles in Malaysia
title_fullStr Consumer Motivation to Enhance Purchase Intention Towards Electric Vehicles in Malaysia
title_full_unstemmed Consumer Motivation to Enhance Purchase Intention Towards Electric Vehicles in Malaysia
title_sort consumer motivation to enhance purchase intention towards electric vehicles in malaysia
publisher EDP Sciences
publishDate 2021
url https://doaj.org/article/662ca9607abe4fe1bb4a3c18d8b14cfa
work_keys_str_mv AT abbasihaiderali consumermotivationtoenhancepurchaseintentiontowardselectricvehiclesinmalaysia
AT shaarizullinahussain consumermotivationtoenhancepurchaseintentiontowardselectricvehiclesinmalaysia
AT moughalwajiha consumermotivationtoenhancepurchaseintentiontowardselectricvehiclesinmalaysia
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