Building better conservation media for primates and people: A case study of orangutan rescue and rehabilitation YouTube videos
Abstract Conservation organizations rely on social/internet media platforms to raise awareness and fundraise. Social media is a double‐edged sword: it can be a wide‐reaching and effective tool for education and fundraising, but can also have counterproductive impacts on public views towards wildlife...
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| Main Authors: | , , , , |
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| Format: | article |
| Language: | EN |
| Published: |
Wiley
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/66c3df1b78fc4a088879176598773b1a |
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