AGENT-BASED MODELING OF CONSUMER BEHAVIOR ON DAIRY MARKET

The problems of divergent interests of food market participants lead to various transformations of consumer demand and actualize the need to research and determine various strategies for consumer behavior in the markets of socially significant food products. The paper presents the author’s approach...

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Autores principales:	Yuliya Sergeevna Otmakhova, Naimdzon Mulaboevich Ibragimov
Formato:	article
Lenguaje:	EN RU
Publicado:	Science and Innovation Center Publishing House 2020
Materias:	агент-ориентированное моделирование пищевые предпочтения выбор пищевого продукта имитационное моделирование теория рыночного спроса теория потребительского поведения Law K Social Sciences H
Acceso en línea:	https://doaj.org/article/66ca657f6ccd4741b00d733e6091e9df
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spelling	oai:doaj.org-article:66ca657f6ccd4741b00d733e6091e9df2021-12-02T14:41:02ZAGENT-BASED MODELING OF CONSUMER BEHAVIOR ON DAIRY MARKET2070-756810.12731/2070-7568-2020-4-281-295https://doaj.org/article/66ca657f6ccd4741b00d733e6091e9df2020-12-01T00:00:00Zhttp://journal-s.org/index.php/nk/article/view/13064https://doaj.org/toc/2070-7568The problems of divergent interests of food market participants lead to various transformations of consumer demand and actualize the need to research and determine various strategies for consumer behavior in the markets of socially significant food products. The paper presents the author’s approach to building an agent-based model of consumer behavior in the dairy market in terms of information asymmetry and limited rationality of agents. The results of the conducted computable experiments allowed us to demonstrate the strategies of consumer behavior with changes in such factors as food preferences, price level, frequency of purchase, the degree of adherence to the principles of healthy eating, brand loyalty, and the degree of susceptibility of advertising information. Purpose: develop agent-based model of behavior of the dairy consumers using the limited rationality of agents ‘ actions. Methodology: agent-based approach to market modeling and consumer behavior models. Results. The obtained results represent the theoretical basis for development of the theory of consumer behavior and simulation modeling. Practical implications. The results could be used to determine the tools of state regulation in the food market to reduce the level of asymmetry of information on consumer characteristics of food.Yuliya Sergeevna OtmakhovaNaimdzon Mulaboevich IbragimovScience and Innovation Center Publishing Housearticleагент-ориентированное моделированиепищевые предпочтениявыбор пищевого продуктаимитационное моделированиетеория рыночного спросатеория потребительского поведенияLawKSocial SciencesHENRUНаука Красноярья, Vol 9, Iss 4, Pp 281-295 (2020)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	агент-ориентированное моделирование пищевые предпочтения выбор пищевого продукта имитационное моделирование теория рыночного спроса теория потребительского поведения Law K Social Sciences H
spellingShingle	агент-ориентированное моделирование пищевые предпочтения выбор пищевого продукта имитационное моделирование теория рыночного спроса теория потребительского поведения Law K Social Sciences H Yuliya Sergeevna Otmakhova Naimdzon Mulaboevich Ibragimov AGENT-BASED MODELING OF CONSUMER BEHAVIOR ON DAIRY MARKET
description	The problems of divergent interests of food market participants lead to various transformations of consumer demand and actualize the need to research and determine various strategies for consumer behavior in the markets of socially significant food products. The paper presents the author’s approach to building an agent-based model of consumer behavior in the dairy market in terms of information asymmetry and limited rationality of agents. The results of the conducted computable experiments allowed us to demonstrate the strategies of consumer behavior with changes in such factors as food preferences, price level, frequency of purchase, the degree of adherence to the principles of healthy eating, brand loyalty, and the degree of susceptibility of advertising information. Purpose: develop agent-based model of behavior of the dairy consumers using the limited rationality of agents ‘ actions. Methodology: agent-based approach to market modeling and consumer behavior models. Results. The obtained results represent the theoretical basis for development of the theory of consumer behavior and simulation modeling. Practical implications. The results could be used to determine the tools of state regulation in the food market to reduce the level of asymmetry of information on consumer characteristics of food.
format	article
author	Yuliya Sergeevna Otmakhova Naimdzon Mulaboevich Ibragimov
author_facet	Yuliya Sergeevna Otmakhova Naimdzon Mulaboevich Ibragimov
author_sort	Yuliya Sergeevna Otmakhova
title	AGENT-BASED MODELING OF CONSUMER BEHAVIOR ON DAIRY MARKET
title_short	AGENT-BASED MODELING OF CONSUMER BEHAVIOR ON DAIRY MARKET
title_full	AGENT-BASED MODELING OF CONSUMER BEHAVIOR ON DAIRY MARKET
title_fullStr	AGENT-BASED MODELING OF CONSUMER BEHAVIOR ON DAIRY MARKET
title_full_unstemmed	AGENT-BASED MODELING OF CONSUMER BEHAVIOR ON DAIRY MARKET
title_sort	agent-based modeling of consumer behavior on dairy market
publisher	Science and Innovation Center Publishing House
publishDate	2020
url	https://doaj.org/article/66ca657f6ccd4741b00d733e6091e9df
work_keys_str_mv	AT yuliyasergeevnaotmakhova agentbasedmodelingofconsumerbehaviorondairymarket AT naimdzonmulaboevichibragimov agentbasedmodelingofconsumerbehaviorondairymarket
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AGENT-BASED MODELING OF CONSUMER BEHAVIOR ON DAIRY MARKET

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