COMMODIFICATION AND CLASS DISTINCTION IN THE GREAT GATSBY

In the present study Fitzgerald’s novel The Great Gatbsy was examined focusing on the destruction of the American Dream and the consumerism of the 1920's in the United States. The moral emptiness and hypocrisy of this materialistic society was scrutinized while considering the author’s life and...

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Autor principal:	Aytemis DEPCİ
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	commodification class distinction consumerism american dream capitalism Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/67147d776fce410c803788d239a25ad9
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spelling	oai:doaj.org-article:67147d776fce410c803788d239a25ad92021-11-24T09:20:42ZCOMMODIFICATION AND CLASS DISTINCTION IN THE GREAT GATSBY2148-416310.9761/JASSS7290https://doaj.org/article/67147d776fce410c803788d239a25ad92019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=1735914500_15-%C3%96%C4%9Fr.%20G%C3%B6r.%20Aytemis%20Depci.pdf&key=28508https://doaj.org/toc/2148-4163In the present study Fitzgerald’s novel The Great Gatbsy was examined focusing on the destruction of the American Dream and the consumerism of the 1920's in the United States. The moral emptiness and hypocrisy of this materialistic society was scrutinized while considering the author’s life and era’s social condition’s which are coherent with the novel itself. The Great Gatsby critiques the Jazz Age, an age of dramatic social and political change which brings along economic prosperity, the rise of cities, changes in class structure, advancing technology, and a shaking up of social mores and cultural conventions. One of the principle theme of the novel is the class distinction between the bourgeois and the aristocracy. The novel focuses on the social life at the time and the determinants of social status, how material wealth is achieved. The commodities and their exchange value reveals the social status of its consumer which is another important feature of the novel. Fitzgerald criticizes the effect of capitalist ideology through its representation of commodification. Fitzgerald revealed the misconception of money equalls happiness which led consumerism and presents the corruption of capitalist and materialist society exhibiting the novel’s protagonist - Gatsby’s rise to immense wealth and his destruction in the end. Gatsby became a victim of the social apparatus of bourgeois system in Althusser’s terms who mistakes fantasy for reality because of the illusion created by the capitalist ideology. This paper explores social discrimination, unequality and moral decay in the era which Fizgerald displays. Money creates an artificial world, an illusion for Gatsby which he thinks he can exchange everything in return and he experiences an alienation among his possessions which coincides with Marx’s thoughts regarding money’s alienating power over human.Aytemis DEPCİFırat Universityarticlecommodificationclass distinctionconsumerismamerican dreamcapitalismSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 11, Iss 65, Pp 207-219 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	commodification class distinction consumerism american dream capitalism Social Sciences H Social sciences (General) H1-99
spellingShingle	commodification class distinction consumerism american dream capitalism Social Sciences H Social sciences (General) H1-99 Aytemis DEPCİ COMMODIFICATION AND CLASS DISTINCTION IN THE GREAT GATSBY
description	In the present study Fitzgerald’s novel The Great Gatbsy was examined focusing on the destruction of the American Dream and the consumerism of the 1920's in the United States. The moral emptiness and hypocrisy of this materialistic society was scrutinized while considering the author’s life and era’s social condition’s which are coherent with the novel itself. The Great Gatsby critiques the Jazz Age, an age of dramatic social and political change which brings along economic prosperity, the rise of cities, changes in class structure, advancing technology, and a shaking up of social mores and cultural conventions. One of the principle theme of the novel is the class distinction between the bourgeois and the aristocracy. The novel focuses on the social life at the time and the determinants of social status, how material wealth is achieved. The commodities and their exchange value reveals the social status of its consumer which is another important feature of the novel. Fitzgerald criticizes the effect of capitalist ideology through its representation of commodification. Fitzgerald revealed the misconception of money equalls happiness which led consumerism and presents the corruption of capitalist and materialist society exhibiting the novel’s protagonist - Gatsby’s rise to immense wealth and his destruction in the end. Gatsby became a victim of the social apparatus of bourgeois system in Althusser’s terms who mistakes fantasy for reality because of the illusion created by the capitalist ideology. This paper explores social discrimination, unequality and moral decay in the era which Fizgerald displays. Money creates an artificial world, an illusion for Gatsby which he thinks he can exchange everything in return and he experiences an alienation among his possessions which coincides with Marx’s thoughts regarding money’s alienating power over human.
format	article
author	Aytemis DEPCİ
author_facet	Aytemis DEPCİ
author_sort	Aytemis DEPCİ
title	COMMODIFICATION AND CLASS DISTINCTION IN THE GREAT GATSBY
title_short	COMMODIFICATION AND CLASS DISTINCTION IN THE GREAT GATSBY
title_full	COMMODIFICATION AND CLASS DISTINCTION IN THE GREAT GATSBY
title_fullStr	COMMODIFICATION AND CLASS DISTINCTION IN THE GREAT GATSBY
title_full_unstemmed	COMMODIFICATION AND CLASS DISTINCTION IN THE GREAT GATSBY
title_sort	commodification and class distinction in the great gatsby
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/67147d776fce410c803788d239a25ad9
work_keys_str_mv	AT aytemisdepci commodificationandclassdistinctioninthegreatgatsby
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COMMODIFICATION AND CLASS DISTINCTION IN THE GREAT GATSBY

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