‘Our Girl’ Ideology and Start’s ‘Sexual Swashbucklers’: Women and War in the Only Yugoslav Men’s Magazine (1969–1980)

The Croatian magazine Start, “a misbehaved child of the sexual revolution of the sixties”2 was created in 1969. Its visual identity has been marked by nude women throughout its existence. The magazine’s editorial board sometimes presented it as ideological opposition to socialist puritanism, especia...

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Autor principal:	Iva Jelušić
Formato:	article
Lenguaje:	DE EN
Publicado:	Univerzita Karlova, Filozofická fakulta 2020
Materias:	start magazine people’s liberation struggle women gender ‘our girl’ ideology International relations JZ2-6530
Acceso en línea:	https://doaj.org/article/67330a170d9e4150949c302d72edfa77
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id	oai:doaj.org-article:67330a170d9e4150949c302d72edfa77
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spelling	oai:doaj.org-article:67330a170d9e4150949c302d72edfa772021-11-23T12:38:36Z‘Our Girl’ Ideology and Start’s ‘Sexual Swashbucklers’: Women and War in the Only Yugoslav Men’s Magazine (1969–1980)1803-73562336-7105https://doaj.org/article/67330a170d9e4150949c302d72edfa772020-11-01T00:00:00Zhttps://praguepapers.ff.cuni.cz/wp-content/uploads/sites/16/2021/11/Iva_Jelusic_7-28.pdfhttps://doaj.org/toc/1803-7356https://doaj.org/toc/2336-7105The Croatian magazine Start, “a misbehaved child of the sexual revolution of the sixties”2 was created in 1969. Its visual identity has been marked by nude women throughout its existence. The magazine’s editorial board sometimes presented it as ideological opposition to socialist puritanism, especially exemplified in so-called ‘our girl’ ideology and, therefore, as contributed to women’s emancipation. In order to explore how (some) Yugoslav men reacted to and repackaged the socialist gender agendas, this paper will examine the magazine’s contents through a gendered lens. It will particularly focus on their approach to the imagery of the People’s Liberation Struggle. It will examine a number of articles dealing with the Yugoslav theatre of the Second World War and women’s participation in it. By taking into account textual contributions as well as their visual representations, this paper will study how Western influences participated in the portrayal of the women’s emancipation project, as well as the Yugoslav gender order, during the 1970s. It will highlight how it validated the journalists’ adherence to tradition-bound gender hierarchies, which they mapped onto their supposedly liberal discourse of sexual liberation.Iva JelušićUniverzita Karlova, Filozofická fakultaarticlestart magazinepeople’s liberation strugglewomengender‘our girl’ ideologyInternational relationsJZ2-6530DEENPrague Papers on the History of International Relations, Iss 1, Pp 7-28 (2020)
institution	DOAJ
collection	DOAJ
language	DE EN
topic	start magazine people’s liberation struggle women gender ‘our girl’ ideology International relations JZ2-6530
spellingShingle	start magazine people’s liberation struggle women gender ‘our girl’ ideology International relations JZ2-6530 Iva Jelušić ‘Our Girl’ Ideology and Start’s ‘Sexual Swashbucklers’: Women and War in the Only Yugoslav Men’s Magazine (1969–1980)
description	The Croatian magazine Start, “a misbehaved child of the sexual revolution of the sixties”2 was created in 1969. Its visual identity has been marked by nude women throughout its existence. The magazine’s editorial board sometimes presented it as ideological opposition to socialist puritanism, especially exemplified in so-called ‘our girl’ ideology and, therefore, as contributed to women’s emancipation. In order to explore how (some) Yugoslav men reacted to and repackaged the socialist gender agendas, this paper will examine the magazine’s contents through a gendered lens. It will particularly focus on their approach to the imagery of the People’s Liberation Struggle. It will examine a number of articles dealing with the Yugoslav theatre of the Second World War and women’s participation in it. By taking into account textual contributions as well as their visual representations, this paper will study how Western influences participated in the portrayal of the women’s emancipation project, as well as the Yugoslav gender order, during the 1970s. It will highlight how it validated the journalists’ adherence to tradition-bound gender hierarchies, which they mapped onto their supposedly liberal discourse of sexual liberation.
format	article
author	Iva Jelušić
author_facet	Iva Jelušić
author_sort	Iva Jelušić
title	‘Our Girl’ Ideology and Start’s ‘Sexual Swashbucklers’: Women and War in the Only Yugoslav Men’s Magazine (1969–1980)
title_short	‘Our Girl’ Ideology and Start’s ‘Sexual Swashbucklers’: Women and War in the Only Yugoslav Men’s Magazine (1969–1980)
title_full	‘Our Girl’ Ideology and Start’s ‘Sexual Swashbucklers’: Women and War in the Only Yugoslav Men’s Magazine (1969–1980)
title_fullStr	‘Our Girl’ Ideology and Start’s ‘Sexual Swashbucklers’: Women and War in the Only Yugoslav Men’s Magazine (1969–1980)
title_full_unstemmed	‘Our Girl’ Ideology and Start’s ‘Sexual Swashbucklers’: Women and War in the Only Yugoslav Men’s Magazine (1969–1980)
title_sort	‘our girl’ ideology and start’s ‘sexual swashbucklers’: women and war in the only yugoslav men’s magazine (1969–1980)
publisher	Univerzita Karlova, Filozofická fakulta
publishDate	2020
url	https://doaj.org/article/67330a170d9e4150949c302d72edfa77
work_keys_str_mv	AT ivajelusic ourgirlideologyandstartssexualswashbucklerswomenandwarintheonlyyugoslavmensmagazine19691980
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‘Our Girl’ Ideology and Start’s ‘Sexual Swashbucklers’: Women and War in the Only Yugoslav Men’s Magazine (1969–1980)

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