An Empirical Study of Factors Driving the Adoption of Mobile Learning in Omani Higher Education

Mobile learning (M-learning) provides a new learning channel in which learners can access content and just in time information as required irrespective of the time and location. Even though M-learning is fast evolving in many regions of the world, research addressing the driving factors of M-learnin...

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Autores principales: Mohamed Sarrab, Ibtisam Al Shibli, Nabeela Badursha
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Lenguaje:EN
Publicado: Athabasca University Press 2016
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Acceso en línea:https://doaj.org/article/67a11ab9d19e43d399318e37d845fb25
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spelling oai:doaj.org-article:67a11ab9d19e43d399318e37d845fb252021-12-02T18:03:01ZAn Empirical Study of Factors Driving the Adoption of Mobile Learning in Omani Higher Education10.19173/irrodl.v17i4.26141492-3831https://doaj.org/article/67a11ab9d19e43d399318e37d845fb252016-07-01T00:00:00Zhttp://www.irrodl.org/index.php/irrodl/article/view/2614https://doaj.org/toc/1492-3831Mobile learning (M-learning) provides a new learning channel in which learners can access content and just in time information as required irrespective of the time and location. Even though M-learning is fast evolving in many regions of the world, research addressing the driving factors of M-learning adoption is in short supply. This article focuses on the driving factors in adoption of M-learning and the learner’s perceptions and willingness towards M-learning adoption. Technology Acceptance Model (TAM) has been shown to be a valid and powerful model in mobile and other learning technologies research. Based on Technology Acceptance Model theory, this paper analyzes the influencing factors on M-learning adoption and measure the acceptance of M-learning in Oman. The data collected from 806 participants in 17 different Omani higher education institutions using a survey questionnaire. Some factors of perceived innovative characteristics, such as ease of use, usefulness, enjoyment, suitability, social, and economic were found to have more influence on learners’ adoption of M-learning which help to facilitate and promote future empirical research. This effort is part of funded research project that investigate the development, adoption, and dissemination of M-learning in Oman. Mohamed SarrabIbtisam Al ShibliNabeela BadurshaAthabasca University Pressarticlemobile learningM-learningadoption factorshigher educationSpecial aspects of educationLC8-6691ENInternational Review of Research in Open and Distributed Learning, Vol 17, Iss 4 (2016)
institution DOAJ
collection DOAJ
language EN
topic mobile learning
M-learning
adoption factors
higher education
Special aspects of education
LC8-6691
spellingShingle mobile learning
M-learning
adoption factors
higher education
Special aspects of education
LC8-6691
Mohamed Sarrab
Ibtisam Al Shibli
Nabeela Badursha
An Empirical Study of Factors Driving the Adoption of Mobile Learning in Omani Higher Education
description Mobile learning (M-learning) provides a new learning channel in which learners can access content and just in time information as required irrespective of the time and location. Even though M-learning is fast evolving in many regions of the world, research addressing the driving factors of M-learning adoption is in short supply. This article focuses on the driving factors in adoption of M-learning and the learner’s perceptions and willingness towards M-learning adoption. Technology Acceptance Model (TAM) has been shown to be a valid and powerful model in mobile and other learning technologies research. Based on Technology Acceptance Model theory, this paper analyzes the influencing factors on M-learning adoption and measure the acceptance of M-learning in Oman. The data collected from 806 participants in 17 different Omani higher education institutions using a survey questionnaire. Some factors of perceived innovative characteristics, such as ease of use, usefulness, enjoyment, suitability, social, and economic were found to have more influence on learners’ adoption of M-learning which help to facilitate and promote future empirical research. This effort is part of funded research project that investigate the development, adoption, and dissemination of M-learning in Oman.
format article
author Mohamed Sarrab
Ibtisam Al Shibli
Nabeela Badursha
author_facet Mohamed Sarrab
Ibtisam Al Shibli
Nabeela Badursha
author_sort Mohamed Sarrab
title An Empirical Study of Factors Driving the Adoption of Mobile Learning in Omani Higher Education
title_short An Empirical Study of Factors Driving the Adoption of Mobile Learning in Omani Higher Education
title_full An Empirical Study of Factors Driving the Adoption of Mobile Learning in Omani Higher Education
title_fullStr An Empirical Study of Factors Driving the Adoption of Mobile Learning in Omani Higher Education
title_full_unstemmed An Empirical Study of Factors Driving the Adoption of Mobile Learning in Omani Higher Education
title_sort empirical study of factors driving the adoption of mobile learning in omani higher education
publisher Athabasca University Press
publishDate 2016
url https://doaj.org/article/67a11ab9d19e43d399318e37d845fb25
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AT nabeelabadursha anempiricalstudyoffactorsdrivingtheadoptionofmobilelearninginomanihighereducation
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