What do your eyes say? Bridging eye movements to consumer behavior

Eye tracking (ET) is a technique that has been progressively employed to study the influence of visual stimuli on attentional processes and consumer behavior. The goals of the present theoretical article are fourfold and are based on an extensive literature revision,. First, a brief historical revie...

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Autor principal:	Pedro Rosa
Formato:	article
Lenguaje:	EN ES
Publicado:	Universidad de San Buenaventura 2015
Materias:	Eye tracking attention eye movements marketing consumer behavior. Psychology BF1-990
Acceso en línea:	https://doaj.org/article/67f2615ed2224c0a8a2dcd9998eee636
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spelling	oai:doaj.org-article:67f2615ed2224c0a8a2dcd9998eee6362021-11-25T02:21:58ZWhat do your eyes say? Bridging eye movements to consumer behavior10.21500/20112084.15132011-20842011-7922https://doaj.org/article/67f2615ed2224c0a8a2dcd9998eee6362015-07-01T00:00:00Zhttps://revistas.usb.edu.co/index.php/IJPR/article/view/1513https://doaj.org/toc/2011-2084https://doaj.org/toc/2011-7922Eye tracking (ET) is a technique that has been progressively employed to study the influence of visual stimuli on attentional processes and consumer behavior. The goals of the present theoretical article are fourfold and are based on an extensive literature revision,. First, a brief historical review of ET methodology is introduced, presenting the evolution of ET techniques from the ancient proto-eye trackers to the “fresh” state-of-theart eye ET devices. Second, the basics of ET are clarified through a simplified technical and mathematical explanation. Third, the triad eye movement-attention-consumer behavior is made clear, grounded on attention, interest, desire, and action (AIDA) theoretical model. Fourth, the most used oculometrics in marketing studies are explained and distinguished The present article addresses a number of technical and methodological issues by discussing challenges involved in ET systems and giving some guidelines for those who intend to apply ET to infer cognitive and emotional processes.Pedro RosaUniversidad de San BuenaventuraarticleEye trackingattentioneye movementsmarketingconsumer behavior.PsychologyBF1-990ENESInternational Journal of Psychological Research, Vol 8, Iss 2 (2015)
institution	DOAJ
collection	DOAJ
language	EN ES
topic	Eye tracking attention eye movements marketing consumer behavior. Psychology BF1-990
spellingShingle	Eye tracking attention eye movements marketing consumer behavior. Psychology BF1-990 Pedro Rosa What do your eyes say? Bridging eye movements to consumer behavior
description	Eye tracking (ET) is a technique that has been progressively employed to study the influence of visual stimuli on attentional processes and consumer behavior. The goals of the present theoretical article are fourfold and are based on an extensive literature revision,. First, a brief historical review of ET methodology is introduced, presenting the evolution of ET techniques from the ancient proto-eye trackers to the “fresh” state-of-theart eye ET devices. Second, the basics of ET are clarified through a simplified technical and mathematical explanation. Third, the triad eye movement-attention-consumer behavior is made clear, grounded on attention, interest, desire, and action (AIDA) theoretical model. Fourth, the most used oculometrics in marketing studies are explained and distinguished The present article addresses a number of technical and methodological issues by discussing challenges involved in ET systems and giving some guidelines for those who intend to apply ET to infer cognitive and emotional processes.
format	article
author	Pedro Rosa
author_facet	Pedro Rosa
author_sort	Pedro Rosa
title	What do your eyes say? Bridging eye movements to consumer behavior
title_short	What do your eyes say? Bridging eye movements to consumer behavior
title_full	What do your eyes say? Bridging eye movements to consumer behavior
title_fullStr	What do your eyes say? Bridging eye movements to consumer behavior
title_full_unstemmed	What do your eyes say? Bridging eye movements to consumer behavior
title_sort	what do your eyes say? bridging eye movements to consumer behavior
publisher	Universidad de San Buenaventura
publishDate	2015
url	https://doaj.org/article/67f2615ed2224c0a8a2dcd9998eee636
work_keys_str_mv	AT pedrorosa whatdoyoureyessaybridgingeyemovementstoconsumerbehavior
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What do your eyes say? Bridging eye movements to consumer behavior

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